The Future of B2B E-Commerce: SaltWorks® Launches Magento®-Powered Salt Portal to Serve Business Customers

Share Article

Gourmet sea salt company SaltWorks® launches brand new mobile-friendly website serving wholesale and bulk customers.

SaltWorks wholesale sea salt supplier
We worked hard to create a B2B e-commerce website that consistently enhances each customer's experience based on their unique purchasing needs.

SaltWorks® launched a brand new e-commerce website to better serve wholesale customers purchasing large volume quantities of all-natural sea salt and mineral salt. The new wholesale website, powered by the innovative Magento® digital commerce platform, provides a uniform brand experience and a range of self-service tools that make buying easy and efficient, combining SaltWorks comprehensive selection of gourmet, naturally flavored, and smoked sea salts and bath salts with straightforward navigation for improved ease-of-use.

SaltWorks partnered with Gorilla Group to develop the exclusive “Salt Portal” purchasing platform to better accommodate and benefit SaltWorks’ business customers. As a Magento Gold Partner, Gorilla Group has expertise developing responsive B2B e-commerce solutions using the Magento digital commerce platform. Gorilla Group partnered with SaltWorks through the entire process, from discovery and planning to implementation and maintenance, while integrating and customizing Magento to suit SaltWorks’ specific needs.

Key Website Features:

  • Responsive mobile-friendly design, straightforward navigation and convenient product discovery makes purchasing simple on any device, 24/7.
  • Customers can apply for a wholesale account directly on the website.
  • Instant access to customer-specific, accurate net pricing when logged into an approved wholesale account.
  • Request custom freight shipping quotes, track orders, and easily access invoices or purchase history online.
  • Enhanced relevant content includes technical data, videos, product specifications, applications and certifications.

“We recognized that our business customers are not one-size-fits-all. We worked hard to create a B2B e-commerce website that consistently enhances each customer’s experience based on their unique interests and purchasing needs while providing the absolute best customer service possible, whether they’re on a desktop computer or mobile device,” said SaltWorks CEO Mark Zoske. “We have been imagining and building this website for years, and finally the Magento digital commerce technology has enabled our vision to come to life. We partnered with Gorilla Group to implement and customize the platform, resulting in a website is easy to use, full of relevant content and information, and is personalized for every buyer. I firmly believe that our new website is the future of B2B e-commerce.”

About SaltWorks, Inc.
Founded in 2001, SaltWorks offers the largest selection of bulk and wholesale all-natural sea salts and mineral salts for food service and manufacturers, gourmet retailers, co-packers, distributors, spa and wellness centers, and private label projects. SaltWorks offers some of the finest brands of sea salts in the world, including Artisan Salt Company®, Fusion®, Pure Ocean®, and Bokek®. No other company offers as many salt varieties, packaging configurations, or grain sizes. Proudly certified SQF Level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Naomi Novotny

Sara McHugh
since: 05/2009
Follow >
SaltWorks, Inc.
Like >
SaltWorks, Inc.

Follow us on
Visit website