Grammy Award Winning Multi-Platinum Singer/Songwriter Ashanti Collaborates With NFL Giants Players to Release the Song "I Know" & Bring Awareness to the Anxiety Epidemic
TouchPoints recently took part in a star-studded partnership between Grammy-award winning artist, Ashanti, two New York Giants' players, Michael Thomas and BJ Goodson and Singing for Superheroes. The collaboration generated a new song and music video, featuring TouchPoints, called "I Know (What it Feels Like)." The song is dedicated to removing the stigma surrounding anxiety. Current statistics show that less than 40% of people affected by high levels of anxiety receive treatment.
PHOENIX, Dec. 13, 2018 /PRNewswire-PRWeb/ -- Anxiety is the most common mental illness, affecting 40 million Americans. Ashanti, Singing for Superheroes, NFL Giants' players Michael Thomas and BJ Goodson, anxiety-relieving wearable company The TouchPoint Solution, and the Phoenix Program, released the song "I Know (What It Feels Like)" to remove the stigma surrounding anxiety. Currently less than 40% receive treatment. Anxiety affects everyone differently and a staggering 71% of musical artists report they have suffered from high levels of anxiety.
"Sometimes when there's a lot going on, be it in career, personal life or things in general … I'll wake up with my stomach in knots," Ashanti said. "This is especially hard for kids. "I Know" was written to illuminate the fact that when you are plagued with anxiety, you aren't alone. Over 25 percent of teenagers struggle with mild to moderate anxiety, much of which is brought on by cyber-bullying, intense peer pressure, homework and hormones. Anxiety is something everyone faces. The song aims to take away the taboo of sharing your feelings."
The "I Know" video highlights a teenager suffering from anxiety and shows the Singing for Superheroes team sharing stress-relieving devices called TouchPoints.
"My 4-year-old daughter struggled with anxiety and TouchPoints helped her tremendously. I wanted to share options for anxiety that aren't medication," says co-founder and CEO Vicki Mayo of The, TouchPoint Solution. Co-founder Dr. Amy Serin added "Anxiety is misunderstood, mistreated, and unfortunately it's on the rise in children and teens. We want to de-stigmatize anxiety and reduce suffering by starting the conversation and letting people know there is hope to end the cycle of stress."
To encourage participation in raising awareness after the initial launch, the collaborative team has teamed up with the Anxiety & Depression Association of America to create the #MyAnxietyIs social media challenge. The challenge involves a person sitting in front of a camera with message boards in hand, silently sharing their anxiety story through the boards. I Know plays in the background and one by one, the message boards are flipped over as the person stares soulfully into the camera. The video is then shared across social media platforms with the #MyAnxietyIs. With the help of the ADAA, the goal is to raise awareness as everyone begins to understand that anxiety is more common that we think.
The official music video can be viewed on YouTube or downloaded for listening here.
SOURCE TouchPoint Solution
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