Nationwide Car Wraps Manufacturer Comments on Outdoor Ad Campaign that Advocated for the End of the Government Shutdown

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JMR Graphics, a nationwide car wraps manufacturer, comments on an outdoor advertising campaign that focused on the recent government shutdown.

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JMR Graphics, a nationwide car wraps manufacturer, comments on an outdoor advertising campaign that was designed to bring attention to the recent government shutdown.

According to the October 14, 2013 article published by titled “Outdoor ad campaign launched to end government shutdown,” a nationwide transit-based outdoor advertising initiative demanding that Congress “end the government shutdown” was designed by a coalition of Americans calling themselves, ‘Vehicles for Democracy’ (VFD). The coalition planned on placing outdoor advertising signs formatted as petitions that people could actually sign on bus exteriors, at train stations, airports and other outdoor venues frequented by millions of people daily.

The article states that political and polling analysts predicted that the unique outdoor advertising campaign would garner millions of voter signatures and possibly “give rise to a grass roots effort to overhaul Congress.” These ads would have the ability to tap, poll, and engage the public, giving the outdoor advertising industry a whole new dimension and making those who engage feel like they are being heard.

TJ Pannell, a representative of JMR Graphics, a nationwide car wraps manufacturer, believes this digital interactivity is the future of outdoor advertising market research. “This interactivity provided by today’s technologies is what will put the outdoor advertising industry above the rest,” he says. “People that are waiting for a bus or a train can input their preferences for a product style, color, a candidate, etc. providing instantaneous market information for brands who use outdoor advertisements.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
JMR Graphics
+1 (800) 378-6343
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Scott Darrohn
JMR Graphics Inc.
since: 07/2012
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