For the first time ever, these products leverage the unparalleled power of events and social experiences and will change the way brands engage, convert and measure their consumers.
(PRWEB) January 29, 2014
Gravy®, the largest social experience platform, announced today the launch of SaaS-based Social Experience Marketing, Drive-to-Store Conversion, and Online-to-Offline Analytics Products. These allow B2C brands and agencies to tap into the power of events and social experiences to dramatically increase consumer engagement, conversion and measurement.
Gravy® currently works with leading B2C brands and agencies such as Mindshare, LiveNation, Paramount Pictures, Sony, and NCM.
“These new social marketing, drive-to-store conversion and analytics products will revolutionize how brands build and maintain relationships with consumers,” said Jose Espinoza, VP of Strategy and Business Development at Mercury Mambo. “Integrating these products into a brand’s website, app or digital marketing efforts is a no-brainer.”
Gravy’s® proprietary technology powers these unprecedented tools and platform capabilities that brands and agencies can easily deploy in their digital marketing assets (e.g. website, apps, email marketing).
Social and Event Aggregation – Superior Content Marketing and Engagement
Gravy’s social and event aggregation products are Social Amplifier™ and Experience 360™. Brands and agencies using Social Amplifier™ can easily capture and display all of the social media generated during their event without the need for hashtags or manual curation. With Experience 360™ brands and agencies can tap into Gravy’s® comprehensive warehouse of events and receive a tailored feed of events and aggregated social experiences relevant to their brand.
The drive-to-store conversion product, Crossbow™ allows brands and agencies to instantly create scheduled push notifications delivered when consumers attend or leave specific events. Crossbow™ helps marketers increase consumer drive-to-store behavior at the exact moment of decision through a variety of campaign parameters and triggers. Brands can measure the success of these drive-to-store conversion campaigns with Gravy’s unique online-to-offline analytics.
Unique Online-to-Offline Analytics
The measurement product, Gravy Onsite Location Details (GOLD™), allows brands and agencies to easily track online to offline engagement of their consumers. Brands and agencies can now see who attends their locations or events and the frequency and duration of the visit.
“We are excited to bring these new marketing technology products to market after working with leading brands and agencies to optimize their capabilities,” said Jeff White, CEO and Co-Founder of Gravy®. “For the first time ever, these products leverage the unparalleled power of events and social experiences and will change the way brands engage, convert and measure their consumers.”
Over the last year Gravy® has worked with AEG, Cirque du Soleli, Eleven Seven Music, LionsGate, Mercury Mambo, Universal, Dolby, Open Road, L'Oreal Active Cosmetics Division, Fiesta, Teva, Vail Valley, and UM.
For additional information about Gravy’s® new SaaS-based marketing products, contact Victoria Clark at VClark(at)FindGravy(dot)com.
Gravy is the largest social experience platform combining the power of the most comprehensive source of local events and experiences with proprietary online to offline mobile measurement solutions. Brands in almost every industry leverage Gravy’s innovative marketing technology to drive real-time engagement, in-store traffic and online-to-offline sales. The company launched in January 2013 and is headquartered outside of Washington, DC.