Greater Rochester Chamber Of Commerce Selects Cause+Effect Strategy As Guide For Digital Transformation

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Innovative Data Insights Firm Selected to Help Modernize Regional Organization, Enabling it to Better Serve Area Businesses.

“In this rapidly changing digital era, organizations must embrace the transformative power of data and technology to remain competitive and best serve their constituents,” said John Loury, Co-Founder and President of CE Strategy.

CAUSE+EFFECT Strategy https://causeandeffectstrategy.com/, a business intelligence firm, has been selected by the Greater Rochester Chamber of Commerce, the area’s largest and most powerful business advocacy organization, to guide its digital transformation efforts. Leveraging its unique data analytics and business expertise, CE Strategy will help Greater Rochester Chamber create efficiencies and maximize revenue generation, empowering it to better meet the business community’s evolving needs.

In collaboration with Greater Rochester Chamber leadership, CE Strategy will create a vision for a data-driven transformation that will integrate data and analytics into every department, creating a more effective and efficient organization.

CE Strategy will begin by reviewing Greater Rochester Chamber’s business processes and their associated data sources across departments, including talent strategy and workforce development, finance, membership, marketing, operations, advocacy, and human resources. They will identify where data is fragmented and where technology can heal the fractures, recommending technology solutions and partnerships for initiatives that address cloud storage, database development, business intelligence tools, website development, CRM, and others. CE Strategy will also address the change initiatives needed to make these transitions both effective and an integrated part of Greater Rochester Chamber’s daily work. These initiatives will improve operations and enhance the organization’s ability to achieve its mission of passionately serving, promoting, and advocating for its members in order to secure economic prosperity for the Finger Lakes region.

“Greater Rochester Chamber of Commerce is proud to serve our members and the nine-county community in a wide variety of ways. In order to remain at the forefront of business in this innovative region, and as part of our continued effort to expand and enhance our offerings, we are maximizing our use of data and technology,” said Bob Duffy, president and CEO of Greater Rochester Chamber.

Shannon Ealy, Senior Manager of Marketing & Engagement at Greater Rochester Chamber is spearheading the project and said, “We needed a cutting-edge data analytics firm to help us identify where we could improve and better leverage data insights to support both our revenue-generation efforts and our staff. Because of its strength and expertise in data analysis and business strategy, we are confident that CE Strategy can help position us for ongoing success.”

Addressing the Need to Modernize Operations, Leveraging the Power of Data

Greater Rochester Chamber supports businesses in the Rochester/Finger Lakes region by connecting them to strategic business, economic development, and legislative resources; professional development programs; and networking opportunities that they need to succeed. Since its inception in 1887, Greater Rochester Chamber has undergone a number of business shifts, mergers, and transitions.

“In this rapidly changing digital era, organizations must embrace the transformative power of data and technology to remain competitive and best serve their constituents,” said John Loury, Co-Founder and President of CE Strategy. “Committed to strengthening its organizations, as well as those it serves, Greater Rochester Chamber is ready for a digital transformation. We are honored to have been chosen through an RFP process to help Greater Rochester Chamber realize that vision, and are confident that we can help them leverage data insights to inform their most important decisions, reduce costs and enable growth.”

About CAUSE + EFFECT Strategy
CE Strategy is a rapidly growing business intelligence firm recently named by Adweek Magazine as one of the fastest-growing agencies in the world. Beginning as a data-driven marketing intelligence firm in 2015, CE Strategy has evolved into a business intelligence firm that leverages data science to develop strategies that achieve client goals for increasing top-line revenue and decreasing bottom-line costs across business units including, marketing, sales, operations, finance, human resources, IT, procurement, and others. The company is based in Rochester, New York. For more information, visit http://www.causeandeffectstrategy.com.

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Shannon Wojcik
RKG Communications Inc.
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