Robert Finch’s ‘Great Objectives’ Gets New Marketing Campaign

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Book explains how man’s great objectives have changed, modified over time

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“Great Objectives” hopes to make readers think, both those who disagree with the humanist viewpoint and those who are humanists invariably learn about new topics and theories.

Robert Finch sees the need for an ethical theory to guide the lives of secularists. In his book titled “Great Objectives” (published by Xlibris), Finch explains the thought process behind what is deemed the grand intentions of humans throughout history—religion, fame, power and money.

This book tackles the history of ethical thought and provides strong evidence for naturalism as a guiding, ethical principal. It explains what humanism is about and includes those of native tribes who used ethical and moral principles with no background of religious principles. Many accounts are also given for historical explanations of natural events using reason and evidence instead of supernatural aspects related to religions. Finch points out that science and reasoning is a major part of one’s culture. He gives solid historical evidence for such philosophical thinking and this book illustrates the train of thought involved in the thinking process, explaining how man’s great objectives have changed and modified over time.

“The enormous progress we have made in the recent past in physics, astronomy, biology, paleoanthropology, philosophy, psychology and sociology are sweeping away the old traditions of human thought, and we are open to new thinking,” Finch says. “This book is based on proven academic and ethical principles.”

“Great Objectives” hopes to make readers think, both those who disagree with the humanist viewpoint and those who are humanists invariably learn about new topics and theories.

“Great Objectives”
By Robert Finch
Hardcover | 6 x 9in | 532 pages | ISBN 9781524500733
Softcover | 6 x 9in | 532 pages | ISBN 9781524500726
E-Book | 532 pages | ISBN 9781524500719
Available at Amazon and Barnes & Noble

About the Author
Robert Finch was educated at Imperial College, University of London, where he studied physics and obtained his doctorate in 1963. While at college, he helped found a humanist club called the Huxley Society after Thomas Henry Huxley, who was a professor at Imperial College. He and his wife have two children, Matthew and Christine. Upon completing a postdoctoral fellowship in the Physics Department of UCLA, he joined the faculty of mechanical engineering at the University of Houston in 1965. He is a fellow of the Acoustical Society of America and received the Biennial Award of the Acoustical Society of America in 1972 for research on liquid helium. He has some 40 technical publications in acoustics. He served as chairman of the mechanical engineering department at the University of Houston (1976 to 1979) and as assistant executive director of the Governor’s Energy Advisory Council, State of Texas, during the energy crisis of the early 1970s. He retired in 1998 and is now a professor emeritus. He is the author of the textbook “Introduction to Acoustics,” published in 2005. He was president of the Humanists of Houston from 1992 to 1997 and has published some 20 papers on humanism. He was elected vice chairman of the Chapter Assembly of the American Humanist Association in 1999 and to the AHA Board in 2002. He is also on the Board of the Imperial College Foundation. He has also been president of the University of Houston Retirees Association.

Xlibris Publishing, an Author Solutions, LLC imprint, is a self-publishing services provider created in 1997 by authors, for authors. By focusing on the needs of creative writers and artists and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles. For more information, visit or call 1-888-795-4274 to receive a free publishing guide. Follow us @XlibrisPub on Twitter for the latest news.


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