Toronto Marketing Guru & Philanthropist Bassem Ghali Spoke at the Canadian Small Business Women’s Expo

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Bassem Ghali, winner of Entrepreneur of the Year Award, took the main stage to present the 5 steps to outrank competitors online at the Canadian Small Business Women’s Expo November 8.

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Search engine optimization is a must for any business!

Bassem Ghali is the driving force behind Toronto’s Green Lotus Online Marketing Agency and the recently released Green Lotus SEO Tools, Canada's 1st SEO tools for entrepreneurs. Bassem is a Toronto online marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.

Search engine optimization is a must for any business! Bassem Ghali demonstrated how thorough keyword research is the basis of optimization success and an increase in organic search engine ranking.

At the CSBW Expo Bassem addressed the Search Engine Optimization best practices to succeed online:

  • How To Do Keyword Research
  • How To Choose the Most Effective Keywords
  • How To Check Your Organic Keyword Ranking
  • How To Spy on Your Competitors

SEO Tools for Entrepreneurs include:

  • Do It Yourself SEO Checklist - Get full access to 200+ detailed SEO tasks to perform website audits, promotion and analysis efficiently. Track changes, and measure results!
  • Content Optimization and Submission Tools - Run detailed SEO website audits, detect SEO issues and get easy-to-follow advice on how to fix them. Submit a website to more than 90 search engines and 50+ Local and Business Directories hand picked by Green Lotus staff.
  • Internal Links Optimization Tool and Broken Links Checker - Get insights on internal link texts and page authority metrics. Check up your site for broken links and anchors.
  • Social Engagement Tool - Detect the most popular pages of a website across social networks. Track and compare social citations to competitors in Facebook, Google Plus, Twitter.
  • Keyword Research Tool - Get unlimited suggestions of keywords and phrases related to business products and services. Choose keywords based on search volume, seasonal trends and competition level.
  • Backlink Quality Checker and Tracker Tools - Analyze and pinpoint toxic backlinks which may dampen search engine rankings. Monitor backlinks that have previously been earned and get notified if they’ve been cloaked or no-followed.
  • Competitor Ranking Spying Tool – Checkup on competitors on 370+ global and local search engines. Track organic rankings, paid ads and vertical results, including news, videos, images, maps and more.
  • Competitor Content Analysis - Analyze competitor website content and view the keywords frequently used on their pages, together with the Google search volume, AdWords bid competition and Google search trends statistics.
  • Competitor Traffic Estimator - Get an estimate of how many prospects online competitors may gain (data provided by and find out your competitors’ Alexa Traffic Rank.

A 30 Days SEO Tools Trial is now available for the holiday season!

More about Bassem Ghali and Green Lotus:
In early 2012 Bassem left the corporate world to start one of Canada’s most trusted SEO and Online Marketing Agencies. Green Lotus is dedicated to providing businesses with effective online marketing strategies and lead generation solutions. With a focus on optimizing the number and quality of online leads, Green Lotus goes the extra mile to consult, create, and implement the most appropriate online marketing strategies based on business needs.

Bassem Ghali recently received the Entrepreneur of Year Award from the Canadian Association of Marketing Professionals.

1 Yonge Street - Suite 1801. Toronto, Ontario M5E 1E5

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Bassem Ghali
since: 05/2012
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