Green Lotus Presents the Ideal Online Marketing Strategy for Small and Medium Businesses

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Green Lotus takes the lead in the development of online marketing strategies for businesses and provides guidelines to determine the ideal online marketing strategy!

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There is no magical formula, testing various marketing strategies and analyzing results will help determine the optimal combination of paid, organic and social media marketing.

Online marketing has largely taken over traditional business marketing practices because audiences are online! Green Lotus stresses that in order to remain competitive, businesses must not only have a website, but develop an online presence with social media channels, local business listings, etc. so target audiences can interact with the business brand online.

The ultimate goal of any online ad campaign is to attract more online traffic, quality leads and generate sales. In determining the ideal online marketing strategy, businesses should focus on:

Audience Targeting – online marketing campaigns provide the opportunity to target specific audiences (eg-by location), social media campaigns can target numerous demographics including age, gender, and income.

Campaign Options – with an understanding of target audience behaviours it is easy to deduce which platform would be most suited for the ad campaign (eg-Facebook, Google AdWords, LinkedIn).

Most online marketing strategies include a combination of both search engine and social media ad campaigns. Businesses need to decide how to a lot funds to campaigns, this can be done based on assumptions about target audience bahviours (eg-active on Facebook), and based on results attained during the campaign. Funds can be re-allocated at any point, so businesses are sure that with proper ad campaign tracking and management, businesses can edit campaigns for optimal performance and maximize return on investment.

Mr. Ghali, founder of Green Lotus, states that “There is no magical formula, testing various marketing strategies and analyzing results will help determine the optimal combination of paid, organic and social media marketing.”

About Bassem Ghali, Founder & Head of Client Strategy at Green Lotus:
Bassem is a Search Engine Marketing Strategist and a Speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star - New in Homes.

Bassem is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for small, medium and large businesses.

Demonstrated success in online marketing has led to speaking engagements a various events including Search Engine Strategies (SES) Toronto, Newmarket Chamber of Commerce, Toronto Women’s Expo, Middle East Finance Conference Toronto and more.

Green Lotus:
1 Yonge Street - Suite 1801. Toronto, Ontario M5E 1E5. Toll Free: 1 800-878-1667

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Bassem Ghali
Green Lotus
1 800-878-1667
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