Get Real Health Shows that U.S. Has Much to Offer the Global Health IT Market

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Maryland Company Helping America Grow its HIT Market Share

From left: Get Real Health’s Project Manager Kelly Padgett and President Robin Wiener at the Eisenhower Executive Office Building.

Knowing that our government has our back, and that we have a place to go for Health IT export support, is very encouraging.

As Ken Hyatt, Acting Deputy Under Secretary of the International Trade Administration (ITA), takes the stage to deliver his scheduled address at the HIMSS Policy Summit Opening Luncheon on Wednesday, September 18, the global Health IT industry will be on pace to reach $250 billion by 2015, according to the World Bank.

Thanks to fast-growing American companies like Get Real Health — and to significant innovations around healthcare service delivery models, payment reforms, patient health record access and online care management tools — the U.S. is poised to claim a sizeable share of that market.

Exporting Health IT is a top U.S. international trade priority, evidenced not only by Mr. Hyatt’s presence at tomorrow’s HIMSS luncheon, but also by the White House’s Roundtable on Health IT and Exports held back on June 24. While the U.S. had been lagging behind many of its European counterparts on healthcare IT and outcomes, the White House roundtable showcased how America has moved from a laggard to a leader in this space, thanks to companies offering know-how and products that are garnering international interest.

The White House tapped a select group of those companies — including Get Real Health — to share their experiences and perspectives with the Obama Administration’s international trade policy team. Get Real Health President and Founding Partner Robin Wiener spoke at the event about the 60-employee company’s work both in the U.S. and overseas in developing HIT and patient engagement tools, including its flagship product, InstantPHR™. Wiener was a panelist for the session on “Small/Medium Sized Companies: Target Markets, Priorities and Partnership Opportunities.”

The panel — which was moderated by William Rowland, Export Finance Officer, Global Business Development Division, Export-Import Bank and included heavy hitters like Intel, Oracle, QualComm Life and HIMSS — was designed to feature companies with limited experience in exporting that have recently reached out to the ITA for assistance. Panelists discussed examples of Health IT subsectors and countries/regions of interest for possible export opportunities.

The demand for and promise of HIT innovation is growing rapidly as the U.S. and many nations around the world push for the adoption of electronic systems designed to meet health needs cost effectively. The ITA is working to help HIT vendors like Get Real Health wherever they can in order to generate exports and create jobs, explained Wiener. While the Roundtable was meant to focus on how HIT can be exported, almost every speaker also talked about the importance of “patient engagement” — a Get Real Health specialty.

“We’re excited to hear what Ken Hyatt has to say tomorrow,” said Wiener. “While the White House roundtable was a great first step, we need continued strong collaboration between the public and private sectors. The Health IT tools we offer collectively represent a game-changing asset for the U.S. as this nation seeks to maximize its potential to market these capabilities globally.”

“We have a track record of collaborating with industry and government partners to develop tools, products and services that enable patient engagement and empower patients and families to assume their rightful place alongside medical providers in achieving better and more affordable health care outcomes,” added Wiener. “Knowing that our government has our back, and that we have a place to go for Health IT export support, is very encouraging.”

About Get Real Health
Founded in 2001 and headquartered in Rockville, Maryland, USA, Get Real Health is an award-winning global health information technology pioneer specializing in patient engagement and connected care solutions. Get Real Health’s flagship product—InstantPHR™—is an electronic toolbox for creating and customizing personal health applications. In addition to the InstantPHR™ platform, Get Real Health offers turn-key solutions and custom services for a wide range of healthcare organizations. Get Real Health has a diverse global customer base and strategic partnerships with industry leaders including Microsoft, Caradigm, and TELUS Health Solutions. For more information, visit: getrealhealth.com.

Media Contacts:
Get Real Health:
Kathleen Silverstein
On The Marc Media
(301) 545-0108; kathleen(at)onthemarcmedia(dot)com

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