If You Build It, Will They Come? Get Real Health to Present Webinar on Patient Portal Recruitment and Onboarding, Featuring Dr. Farzad Mostashari

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Former US National Coordinator for Health Information Technology joins Award-Winning Health IT Company to show how to keep patients engaged.

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In order to keep pushing forward, our industry must share best practices and insights on how to empower patients.

For hospitals that invest in technology tools to help patients better manage their care, the question of how best to get—and keep—patients engaged is an ongoing challenge. It’s not enough to launch a patient portal, then sit back and wait. You might build it, but that doesn’t mean the patients will come. Innovative patient engagement strategies are key.

To help healthcare organizations better understand how to recruit and onboard patients, Get Real Health will host a free webinar that shares best practices for how to get patients signed up and using patient engagement tools. The webinar will take place on December 3rd from 12-1:30pm ET with notable industry leader Dr. Farzad Mostashari, CEO of Aledade and former National Coordinator for Health IT at the Department of Health and Human Services.

Meaningful Use requirements have many healthcare organizations concerned about how best to make patients active participants in their patient portals. The strategies and tactics in this webinar will present proven methods for increasing interest and sign ups, and keeping patients returning to the portal to manage their health.

“Engaging the patient has a transformational power in Healthcare,” Mostashari said. “In order to keep pushing forward, our industry must share best practices and insights on how to empower patients. I’m excited to be a part of this webinar focused on successful real-world solutions used by innovative groups to share their knowledge and expertise.”

Get Real Health is a trusted leader in patient engagement that’s helped healthcare organizations of all shapes and sizes navigate these murky waters. In fact, many of Get Real Health’s clients not only meet but exceed their Meaningful Use attestation numbers, putting them in the unique position to share best practices that other healthcare organizations can employ.

Statistics pulled from focus groups show that most patients would like to easily access their health information online. In fact, 75 percent of patients ages 18-34 report that they would use an online patient portal a couple times a month. In addition, a majority of patients over the age of 34 say they would use the portal to view and track test results before and after appointments. “The interest is there and the technology is there,” said Cortney Nicolato, CPHIT, Vice President of Marketing & Strategy at Get Real Health, “it’s now a matter of finding out how to empower patients to sign up and use the portal in a way that makes them fully engaged in their healthcare.”

The free webinar will discuss:
●    Tools and ideas for patient onboarding, including marketing tactics, training advice, and incentives, as well as tried-and-true methods to grow patient awareness
●    Ways to build a portal’s staying power, get patients to return to the site over time and improve patient retention,
●    Real-world examples of best practices being used by two hospital systems that are paving the way in patient engagement

Moderator:
Dr. Farzad Mostashari – CEO of Aledade and former National Coordinator for Health IT at the Department of Health and Human Services

Speakers:

  •     Cortney Nicolato, CPHIT – VP, Marketing and Strategy, Get Real Health
  •     Helen Kotchoubey – Corporate Director IT – Patient Engagement, NewYork-Presbyterian Hospital
  •     Darby Buroker – Executive Director, Health Information Exchange Development, Steward Health Care System

To register, visit http://bit.ly/GRHEngage

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Kathy Silverstein
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