Groundbreaking Propeterra Real Estate Report Published on Niseko, Japan

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Investment opportunities and the current economy of both the region and Japan explained.

Propeterra has announced the release of their ‘Niseko Report 2019’, the first report of its kind on the region. Based on thorough research and expert interviews, the report aims to provide the necessary information for investors interested in the Niseko market. It identifies the main investment prospects in this immensely exciting region and gives the reader an overview of the challenges as well as the broader conditions shaping Niseko’s real estate market.

“Niseko continues to be one of the most dynamic and fastest growing special situations in the Asia pacific real estate market. Its rapid growth in visitors will continue to underpin high-performing real estate investments,” says Lee Cashell, CEO at Propeterra.

Key points from the report include:

  • Niseko is a town on the slopes of Hokkaido’s volcanic Mt Yotei, famed for being the snowiest ski resort in Asia, and second snowiest in the world.
  • While resorts like Chamonix or Aspen may come more easily to mind, Niseko is a rapidly growing area and a startlingly good investment opportunity.
  • Foreign visitors to Niseko in the fiscal year of 2012-2013 were 55,939, by 2017-2018 was 134,304- an increase of 140% (Niseko report 2019). Of these, the highest numbers come from mainland China (22,815 in 2017), Australia (21,429 in 2017) and Hong Kong (21,428 in 2017) (according to Hokkaido Prefectural Government)
  • According to the Laurent Vanat 2019 International Report on Snow & Mountain Tourism, Asia-Pacific is home to 19% of the world’s ski resorts and attracts 15% of global ski visitors a year. This is set to increase, with startling growth in the region evidenced by its attraction of 138 million skiers in 2018 alone compared with a total of 238 million in the three years of 2015-2018. Japan enjoys over 30 million ski visits per year.

The Niseko report is available to download now, for free here:

Propeterra is a full service real estate advisory and transactions firm focused on the needs of family offices, high net worth individuals, corporations and property investment funds. We can help evaluate high yield, high capital growth investment opportunities through research into emerging markets and "special situations" in developed economies. Led by a highly experienced, international team of real estate experts, we identify actionable intelligence on behalf of our clients. We operate from offices in Central London.

For more information on investment opportunities abroad more broadly, please visit

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Lee Cashell
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