Growga Goes 100% Virtual To Offer Kids Yoga and Mindfulness for Families Stuck at Home

Share Article

Innovative Startup Pivots From In Person Classes to Online Content

News Image
We want to be a resource for not only the communities in which we currently serve, but for parents and children across the US and around the globe who need engaging, meaningful content for kids and families to do together at home. Our curriculum introduces tools to help everyone cope with anxiety.

Growga, a kids yoga and mindfulness startup, has pivoted its expansive and growing in person classes to focusing completely on delivering online content designed for parents and caregivers struggling to find activities for their children and introduce calm to the unprecedented stress associated with the Coronavirus pandemic.

Starting Monday, parents and caregivers are invited to participate in Growga in the following ways:

  • Free online streaming classes Wednesdays at 6:00pm and Saturdays at 10:00am
  • A daily pre-recorded Growga class(video content will be available for free, rent, purchase, or subscription)
  • Free Audio relaxation and meditation exercises
  • Free activities for families to do together during this extended time at home
  • Free blog content from our teachers and community
  • A place to virtually connect with peers to share stories, support, and resources during this time.

“We want to be a resource for not only the communities in which we currently serve, but for parents and children across the US and around the globe who need engaging, meaningful content for kids and families to do together at home. Our curriculum introduces tools to help everyone cope with anxiety, which is needed now more than ever,” says Emily Behr, founder and CEO, Growga. “A Growga class is meant as an integrative method to support the whole child. Not only are we giving them ways to cope with stress but we’re also helping them get their sillies out and be creative.”

Once the pandemic subsides, Growga plans to incorporate virtual content into its robust live, in-person schedule that includes more than 50 partners and 150 classes per month across North Carolina and South Carolina taught by more than 70 teachers.

Since its founding, Growga has looked to upend the traditional yoga model. Growga’s un-studio approach to delivering yoga directly to consumers via institutional, cross-vertical partners has resonated strongly and propelled Growga from an idea to a fast-growing startup.

Rather than invite customers to a pristine space in an expensive mixed-use development and charge a high admission fee to offset those costs, Growga has intentionally broken down those walls in order to ensure all who seek its curriculum have access.

In practice, this means partnerships with fitness chains, schools, churches, camps, real estate groups, large scale events and many others who want the benefit of these services without their own overhead of recruiting and retaining instructors.

The pivot to online classes is a continuation of their disruptive model.
For more information or to sign-up for Growga classes, please visit http://www.mygrowga.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Behr
GBW Strategies
+1 (919) 272-5621
Email >
Visit website