OutMarket Releases “The Marketer’s Guide to Lead Nurturing”

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Paper outlines an important tactic for marketers to turn prospects into buyers

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OutMarket, a provider of marketing automation software and services, today released “The Marketer’s Guide to Lead Nurturing,” a resource that makes the case for lead nurturing and walks marketers through the process and tools necessary to implement a lead nurturing program.

Thirty to fifty percent of all leads are not ready to buy when they join a business’s sales funnel, and marketers often find themselves contacting leads that are not yet ready to purchase. Conversely, businesses that use marketing automation for lead nurturing see a 451 percent increase in qualified leads that result in better open rates, higher engagement and more sales.

Marketers that read the guide will learn:

  • What lead nurturing is and why it’s important to implement
  • The different types of lead nurturing
  • Actionable suggestions to nurture their leads

The “Marketer’s Guide to Lead Nurturing” is available for free here.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrated email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.

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Stacey Miller
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