San Jose, California (PRWEB) July 21, 2014
Follow us on LinkedIn – GIA is pleased to announce the launch of a major research program analyzing the trends impacting the market for “Gums.” Invited to participate in this comprehensive grassroots level global research initiative are senior industry executives, domain experts, technologists, and market strategists. The new report to be issued shortly will offer accurate assessment of global market developments, including major technologies, trends, and challenges, together with descriptive, exploratory, and quantitative analysis of major product and geographic market segments. For details about how you can participate in this primary research program to include your inputs prior to the publication, please click here.
Gums are witnessing an image makeover from being a sugarised confectionery treat to a medicated and healthy snack. Manufacturers are competing on health benefits of gums, such as improved oral health, better weight management, and ability to relieve symptoms of stress. High prevalence of obesity is resulting in adroit marketing of gums as an inexpensive low calorie snack. Driving growth in the market are product innovations designed to meet ever-changing consumer demand, such as biodegradable gum and nutraceutical gum. In response to the growing health concerns worldwide, particularly among the adult population, novel gum products are being launched that offer various dental and health benefits, such as soothing ulcers and fighting cavities, in addition to whitening and strengthening teeth. With consumers becoming health and calorie conscious, surge in sugarless and medicated gums sales are expected to continue in the future. Swiftly aging population is prompting the development of more adult-specific products such as functional and medicated gums. Efficient distribution and dynamic product promotion campaigns are also expected to provide a strong platform for demand growth.
The upcoming report will offer coverage on major companies including Kraft Foods Inc., Mars Incorporated, Perfetti Van Melle, The Hershey Company, and The Wm Wrigley Jr Company, among others.
In addition, the study will also provide:
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends, while monitoring more than 126,000 companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today as one of the world's largest and reputed market research firms.
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