Gus & Bella Box Connects with a New Generation of Cat Owners
LONDON (PRWEB) June 05, 2019 -- The 6th of June marks the launch of Gus & Bella Box, a novel subscription box created for a new generation of cat owners. The box promises to deliver happiness and wellbeing to both cats and their humans, responding to a world where cats have become fully-fledged members of the family.
In recent years the UK has seen a surge in demand for innovative pet products (Euromonitor 2018). Gus & Bella offer a surprise box for both cats & humans, catering to a growing demographic who love spending quality time with their feline friends and are well versed with the concept of subscription boxes. Cat owners can choose from a monthly and bi-monthly option, filled with high quality, wellness inspired items for cats, and cat-themed self-care, beauty and lifestyle products for humans. The box is positioned to be a shared experience for both owner & cat.
Acknowledging an increased awareness for health products for pets - the box will include a guide for healthier, happier cats, and also include grain-free, natural food samples to help owners make better food choices for their cat. The fun doesn’t stop there. Gus & Bella also plan to offer a monthly Golden Ticket opportunity for subscribers, in a similar style to UK beauty boxes, Glossy Box and Birchbox.
The Founder, Emily McMahon - describes the box as; "The most thoughtful subscription box for people who love relaxing, destressing and snuggling with their cat”.
She goes on to explain how she wanted to “create a young, fun and vibrant brand - that connected with a new generation of cat owners”.
So why is Gus & Bella Box so timely?
Urbanisation and pet humanisation are the driving trends behind a boost in demand for pet products in the UK. Despite modest incomes, people are spending more on pet products and wellbeing than ever before (Euromonitor 2018). Urbanisation has also led to an increase in single person households or city-living, which in turn has seen an increase in the number of indoor cats living in the UK.
Founder, Emily McMahon explains how the brand was inspired by two London born and bred cats, Gus and Bella. “As indoor cats, we were constantly looking for new ways to entertain and care for Gus & Bella, to make sure they were both happy and healthy” she explains.
Gus & Bella Box was born out of a desire to help other cat owners find new ways to treat their cats, but with the added benefit of offering a shared experience for cat owners.
Gus & Bella open for sales today 6th June, you can visit their website for more details: http://www.gusandbella.com
For any press enquires or further information, you can contact Gus & Bella Box at: info(at)gusandbella.com
Emily McMahon, Gus & Bella, https://www.gusandbella.com, 07969738331, [email protected]
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