Gemvara Redefines Fine Jewelry with New Brand

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GV By Gemvara features custom, handcrafted jewelry in real precious metals and genuine gemstones for under $200, perfect for stacking a layered look and adding a bold piece of color

GV By Gemvara, real precious metals and genuine gemstones for under $200

"We wanted to create a line of stylish jewelry that does not sacrifice quality for a lower price,” said Gemvara CEO Janet Holian.

Gemvara (, the most trusted North American provider of customizable fine gemstone jewelry online, presents GV by Gemvara, a new brand that offers consumers custom fine jewelry for under $200. Each piece is customized by the customer and then handcrafted in New York with real precious metals and hand-selected genuine gemstones. The new line captures both delicate and bold modern trends at a unique price point.

"We wanted to create a line of stylish jewelry that does not sacrifice quality for a lower price,” said Gemvara CEO Janet Holian. “Customers no longer have to resort to poor quality jewelry with cheap metal, fake gemstones or pieces made in factories overseas to get fine, fashionable jewelry at a great price. GV features three real precious metals, not plated or dipped, and over 20 genuine gemstones. For the first time, jewelry buyers are able to create a custom piece of fine jewelry, made to order just for them by craftsmen in New York, at a price they will love. And, as we approach Valentine’s Day, GV offers one-of-kind pieces with meaning at the perfect gift giving price point.”

GV By Gemvara is made up of two collections, the delicate and bold collections. The delicate collection features simple pieces to stack and layer for effortless style. From stackable rings, bracelets as well as earrings and necklaces, each piece can be customized in a choice of 29 gemstones, sterling silver, 14K white gold and 14K yellow gold. So lightweight and intricate they easily mix in with your current favorites and are just begging to be stacked and multiplied.

The bold collection features rings, necklaces, earrings, and bracelets with checkerboard cut gemstones that create statement pieces to take you from day to night. The checkerboard cut lets in immense light to project the ultimate sparkle. Your choice of gemstone is set in sterling silver, 14k white gold or 14k yellow gold to add a customized pop of color to any ensemble!

GV By Gemvara brings new meaning to fine jewelry with pleasingly priced custom, handcrafted precious metals and gemstones delivered in less than seven days. GV provides the same 101-day return policy, 1-year warranty, highest quality materials, meticulous attention to detail and acclaimed customer service that come with every Gemvara purchase.

About Gemvara
Gemvara is the revolutionary leader of fine jewelry shopping online. Jewelry lovers and gift givers now have access to 29 different gemstones, 9 precious metals, and hundreds of styles to create a one-of-a-kind piece that captures their personal story or unique inspiration. Every piece of heirloom-quality jewelry is skillfully handcrafted to order in New York. With 24/7 customer care, a 101-day return policy, free shipping, free engraving, and free ring sizing, shopping and creating is simple and fun. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, always. Gemvara is headquartered at in Boston, MA and has offices in New York City.

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Carrie Callahan
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