Confectionery Expert Hancocks Reports Rise in Demand for Summer Sweets
Leicester (PRWEB UK) 18 July 2013 -- Over the last five years, the UK’s sweet tooth has been responsible for continued demand for all manner of confectionery despite the effects of the global economic downturn. The great British public’s love affair with all things sweet has helped sustain growth for manufacturers, wholesalers and retailers across the entire confectionery industry. Whilst the obvious peak seasons for confectionery purchase remain Christmas and Halloween, Hancocks, the UK’s leading supplier of confectionery reports that summer is becoming an increasingly peak period as retailers, theme parks, cinemas and the entertainment industry gear up for the holiday season. It seems sun and sweets are a popular combination.
Jonathan Summerley, Hancocks purchasing director comments. “With a warm summer currently underway, it’s usual to experience a dip in sales of chocolate and we recommend retailers put efforts into ranging and displaying light sugar confectionery which is more in demand. Products that sell particularly well during the warmer months include mallow ranges, popcorn tubs and flying saucers. We’ve introduced a range of exciting new products for 2013, including sour candy wheels, mallow sandwiches and the very well received jelly bean filled ice lolly mould. Product innovation remains very important to keep evolving our confectionery offering in line with consumer demand.”
With the on-going trend for the ‘staycation’, families are choosing to stay at home and do day trips, flocking to their nearest local holiday areas. This presents a real commercial opportunity for both local retailers and those shops situated in holiday areas to stock all the original best-selling favourites whilst making available fresh and innovative new summer themed sweets to introduce some buzz and novelty into their product display. Whilst consumers are also watching their pennies, it’s advised to offer an enhanced range of value confectionery alongside more premium products. However a retailer will know their demographic and should stock the range according to their understanding of their individual store’s buying habits.
Hancock’s online store helps to provide guidance for those retailers who are not sure which sweets will have most appeal during the summer months. Beach themed sweets are always popular. The Hancocks online Occasions category offers the likes of Sea Shells, Kiddysway Dolphins and Sea Horses, not to mention the very cute Fish N Chips, Haribo Milk Shakes and the delightful Rock Dummy Bottle. Be warned. Viewing the range is a mouth-watering and nostalgic experience, creating a longing for a bag of treats by the seaside!
Retailers who have a registered trade account with Hancocks can buy online conveniently 24/7. Buying in bulk on the web will ensure retailers access competitive trade prices across the entire Hancocks confectionery range. Registering for a trade account online is fast and easy, and opening an account for your nearest Hancocks Cash and Carry can also be initiated by contacting them online. Visit the UK’s leading confectionery supplier today and access a huge range of sweets online at http://www.hancocks.co.uk.
Keri Williams, Williams Commerce, http://www.williamscommerce.com/, 0845 0942 404, [email protected]
Share this article