Take the Pledge - Get Screened in October for the Hairfinity 50K Strong Breast Cancer Awareness Campaign

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Celebs/survivors Vaness Bell Calloway and Ebony Steele partner with Brock Beauty to co-host the launch.

Ebony Steele and Vanessa Bell Calloway co-host the Hairfinity breast cancer awareness campaign.

Radio star Ebony Steele and actress Vanessa Bell Calloway, both breast cancer survivors, partnered with Brock Beauty to host the Hairfinity Breast Cancer Awareness Campaign.

The main goal of this campaign is to encourage friends, family and others to get screened... Early detection can save lives!

Brock Beauty’s popular hair vitamin brand, Hairfinity® launched a social media campaign on October 7 to get 50,000 people to take a life-saving pledge. The focus is on spreading the word about the importance of getting early detection for breast cancer while providing information and resources for low-to-no cost screenings and services available.

The campaign is called the Hairfinity 50K Strong Breast Cancer Awareness Pledge, hosted on the Hairfinity Facebook page. Pledging is easy; simply like their page and sign the pledge with your name, email address and acknowledgement of the pledge.

The pledge ‘first responders’ will be campaign co-hosts Vanessa Bell Calloway (Showtime’s ‘Shameless’) and Ebony Steele (Co-host The Rickey Smiley Morning Show & Fox TV's Dish Nation), both celebrities and breast cancer survivors. They plan to promote Hairfinity’s pledge through their own social media pages, while sharing their powerful stories with Facebook fans and friends. Their videos, featured on Hairfinity’s Facebook and YouTube pages through October, both educate and inspire women to seek early detection for breast cancer and get screened.

Brock Beauty, Inc. President Tymeka Lawrence will be doing social media outreach throughout the month of October to promote the Hairfinity 50K Strong Breast Cancer Awareness Pledge as well. According to Tymeka, it is important to get personally involved and help spread the word about the importance of early detection and getting screenings.

Shares Tymeka: “The main goal of this campaign is to encourage friends, family and others to get screened during October, National Breast Cancer Awareness month. So many of our Hairfinity product purchasers share their stories with us about having breast cancer, having not been made aware of the importance of early detection and getting screenings until later in their diagnosis. This is why our company has launched this pledge campaign. And as you’ll hear from both Vanessa and Ebony in their videos, early detection can save lives!”

Hairfinity is also offering to donate 10% of all product purchases on October 22nd to “Sisters Breast Cancer Survivors Network” in Los Angeles to assist women from underserved communities receive screening and treatment. To see and sign-up for the pledge, go to Hairfinity’s Facebook page or visit Hairfinity's website. Learn where to go to get low-to-no cost screenings.

About Hairfinity

Hairfinity from Brock Beauty, Inc. is a nutritional supplement that contains essential nutrients for healthy hair. Formulated using the most effective nutrients and proteins, Hairfinity Hair Vitamins nurture and nourish from the inside out for longer, shinier hair. Hairfinity Vitamins feature the unique Capilsana™ complex, a proprietary formula that offers visible results in as little as 30 days.

About Brock Beauty, Inc.

Brock Beauty, headquartered in Slidell, LA, is an innovative natural hair care and skin care company, committed to delivering lasting results and affordable, healthy solutions to enhancing and preserving your natural beauty. The company’s HAIRFINITY brand is the haircare category leader in the growing ‘natural hair nutrition’ market niche at the consumer/salon client level.

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Leslie Gay
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