Retail Sales Numbers Reveal Which States Spend The Most On Halloween Online

Share Article data finds Delaware spends the most at online Halloween stores, but South Dakota is thriftiest

"Halloween is a favorite holiday all across the nation, as shown by the top 10 spending states," says Lesley Kennedy, senior managing editor at

According to retail predictions, Americans are predicted to shell out a whopping $6.9 billion on costumes, candy and décor this holiday season.

But which states are spending the most at online Halloween retailers?

Data from, the largest coupon search engine that connects upwards of 12 million consumers each month to exclusive deals and Cash Back savings, shows that in the last 13 months, Delaware spent more at online Halloween stores per order than any other state, averaging more than $40 per purchase. The state most frugal when it comes to online Halloween spending? Utah, with an average purchase order of $8.24.

In South Dakota, Halloween online savings is hot. The Mount Rushmore State snagged the highest Cash Back rewards on Halloween purchases, with shoppers receiving 13 percent of their money back through Being thrifty? Definitely a treat.

States spending the most online per order at Halloween stores
1.    Delaware
2.    New Mexico
3.    Alaska
4.    Rhode Island
5.    Colorado
6.    Tennessee
7.    South Dakota
8.    Indiana
9.    West Virginia
10. Michigan

States spending the least online per order at Halloween stores
1. Utah
2. Nebraska
3. Idaho
4. Florida
5. Missouri
6. Oklahoma
7. Arkansas
8. Montana
9. Massachusetts
10. Ohio

States receiving the most Cash Back rewards from shopping at online Halloween stores
1.    South Dakota
2.    Oregon
3.    Montana
4.    Alaska
5.    Hawaii
6.    North Dakota
7.    Delaware
8.    Iowa
9.    Maine
10.    New Jersey

Stores included in the data analysis include Halloween Express Costumes, Spirit Halloween, Buy Costumes, Costume Express and Costume Supercenter.

"Halloween is a favorite holiday all across the nation, as shown by the top 10 spending states," says Lesley Kennedy, senior managing editor at "From Delaware to New Mexico to Alaska to Michigan, people are using online coupons and benefiting from Cash Back websites for Halloween costumes and accessories.”

Superstitious? data shows shoppers spend less money online at Halloween stores on days when a full moon is in effect, but, interestingly, receive more Cash Back on those days. Conversely, online shoppers spend more at Halloween stores on Friday the 13th, compared to all other Fridays, but earn less Cash Back on the superstitious date. Average purchase amounts on Friday the 13ths through the year are $34.01 compared to $26.48 on other Fridays.
Eerie, huh?

Don’t forget the candy…

Of course, Halloween just wouldn’t be Halloween without a plastic pumpkin full of sweet treats. An unscientific survey conducted on the Google+ page found Reese’s Peanut Butter Cups are the most popular candy when it comes to trick-or-treating (followed by Snickers, Kit Kats and M&Ms, respectively). The least favorite treat to receive door-to-door? Charlie Brown is not alone: Most respondents said a rock would be the worst “treat”, followed closely by a box of raisins. Also ranking on the worst candy list were a popcorn ball and a toothbrush. is currently offering exclusive deals and Cash Back for Halloween at Don't forget to join Facebook community and follow on Twitter and Pinterest.


Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, is the web's largest provider of online coupons, Cash Back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and Cash Back, the site has evolved from its early roots as the 'Catalog of Catalogs'. Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, aims to provide the most savings to consumers whether they're shopping at the grocery store or at their favorite online retailer. For more information, visit

Lesley Kennedy
LKennedy (at) ShopAtHome (dot) com

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Lesley Kennedy
since: 03/2009
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