Halo and VicinityBrew™ Partner to Create Innovative Demand Forecasting Solution for Beverage Suppliers

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Companies develop automated software solution to help craft beverage suppliers better predict sales in fast-growing markets

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We are helping breweries connect data in ways no other software system in the market is.

Halo, the supply chain intelligence company, today announced the integration of its fast-growing demand forecasting software, SkuBrain, with VicinityBrew™, the leading enterprise planning system for beverage suppliers. VicinityBrew™ will extend its one-stop-shop capabilities by enabling customers to forecast demand from their historical data and management input – and use that data for production and inventory management.

“The VicinityBrew™ partnership is a key to our strategy of offering better analytical tools in easy-to-use software for beverage companies that may not have the resources of their larger global competitors,” said Keith Peterson, Ph.D., Chief Executive Officer, Halo. “Many beverage companies today are reliant on best guess forecasting or using spreadsheets that require manual processing and are error-prone. This is especially difficult in fast growth markets like craft, where new SKUs and flavors are a constant. SkuBrain uses the latest machine learning techniques to recommend the best forecast for each product and channel. It offers capabilities for mature brands as well as new product introductions.”

“VicinityBrew™ has been built around leveraging technologies that are available today. This partnership with Halo and their SkuBrain forecasting product is another example of this dedication,” says Randy Smith, CEO/Co-founder, Vicinity Manufacturing. “We are helping breweries connect data in ways no other software system in the market is. By connecting our solutions, we pick up synergies between the companies and help build a collaborative software ecosystem for breweries at an affordable price.”

Halo and VicinityBrew™ will work together to bring forecasting solutions to customers of all sizes in the beverage industry – core vertical markets for both companies – as well as providing dedicated resources for marketing and customer support. Halo also offers demand forecasting advisory services for its clients.

Halo’s business intelligence innovation and long-term relationships with more than 277 customers in North and South America, Asia and Europe will be a key channel as the partnership looks to help foster the global transformation to the digital supply chain. VicinityBrew™ software for craft breweries increases operational efficiency and reduces costs by automating and integrating critical information along the supply chain.

About Halo
Halo delivers self-service supply chain intelligence solutions to hundreds of enterprise customers and service provider partners in North and South America, Europe, and Asia-Pacific. Our solutions provide enterprise grade products without the drag and cost of major platforms. Halo replaces the complexity of siloed data sources and disparate applications with a single-purpose platform that lets firms analyze, decide and plan faster than ever before. Halo is headquartered in San Diego, California, and can be reached via the web (halobev.com), Twitter (@Halo_BI) or email at info(at)halobi(dot)com.

About VicinityBrew™
VicinityBrew™ with QuickBooks Online or Microsoft Dynamics enables breweries to meet the fluctuating demands of customer requirements for quality, delivery and price. By automating and integrating critical information along the supply chain, VicinityBrew™ software increases operational efficiency and reduces costs for growing craft breweries. Key functionalities include centralized recipe management, digitized brew logs, quality control, lot traceability and recall, TTB reporting, inventory control, production planning, and scheduling. VicinityBrew™ can be reached via the web (vicinitybrew.com), email at info(at)vicinitybrew(dot)com or by phone at 770.421.2467 x 210.

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Daniel Bachar
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