Flowie, Northern California’s Lifestyle Company, Launches a Refined, Yet Assertive Collection With Its Blissful Line of Handbags—Blending Tradition and Modern Sensibility

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Made-to-order Flowie handbags capture effortless sophistication with the Blissful collection’s colorful hand silk-screening, soft leather, and functional shapes.

Blissful Collection

Silicon Valley's lifestyle company, Flowie, offers your wardrobe an elegant new line of sophisticated, made-to-order handbags and accessories in the Blissful collection. Colors in Flowie’s new Blissful line range from cheerful primary combinations found on the Lily and Anna tote bags, to cool metallic tones of Flowie leather clutches, to subdued greys and browns of the all-leather Ella bag. Fabric designs in the Blissful collection include abstract creations as well as references to the natural world.

Each Flowie fabric design begins as a hand drawn sketch created by Flowie owner, Yaling Hou. The sketches are then scanned and manipulated via computer until the desired result is achieved. Next, Flowie fabric designs are silk-screened by hand using traditional techniques, bag pieces are cut out and sewn by hand, and the final products are shipped to customers around the world. All Flowie bags are fully lined and have either a snap or a zipper closure. Flowie’s signature metal charm is included on most bag designs in the Blissful collection. Flowie accessory items include a variety of whimsical pouches created in leather and fabric, and leather key rings. Price points for products in the Blissful line are $12 - $198.

About Flowie

Founded in 2007 by award-winning designer Yaling Hou, Flowie brings Northern California style to bags and accessory products, many featuring hand silk-screening. All products are entirely made by hand (and made-to-order) in Flowie’s California workshop. Flowie products have been featured in Sunset Magazine, 7x7SF, Daily Candy, and Country Living. The company proudly participates in charitable giving for organizations focused on serving children and education. In true Silicon Valley style, the Flowie design studio began in a garage.

About Yaling Hou, Flowie Owner

Born and raised in Taiwan, Yaling Hou loved to draw and sew from an early age. She moved to San Francisco to study design when she was 21, after obtaining a bachelor’s degree in English. Her life took an interesting turn, however, with Yaling earning two master’s degrees from San Francisco State University (MA in TESOL and MA in Instructional Technology). Finally, in 2005, Yaling returned to school to pursue her passion for design. She chose textile design because it allowed her to combine her love for graphic design and fashion. Yaling earned her BFA in Applied Textiles from the Academy of Art University in San Francisco in 2007. She was named grand prize winner in the SURTEX 2007 International Student Design Competition and formed the Flowie lifestyle company in the same year.

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Yaling Hou
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since: 07/2010
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