Our inclusion on the AMA Gold Top 50 list signals that Hanover’s proprietary, subscription-based approach to market research is bringing change to an industry very much ripe for it.
Arlington, VA (PRWEB) June 09, 2015
The American Marketing Association (AMA) named Hanover Research as a top 50 market research firm in its 2015 AMA Gold Top 50 Report. Making its debut on the list, Hanover ranked #36 overall for revenue out of the 192 U.S.-based, for-profit market research companies considered for the report. Most notably, Hanover was the third fastest growing company, with 50% annual growth; the top 10 firms on the list grew on average only 3.4%. Hanover attributes its ability to capture market share at such a high rate to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model.
“Many organizations lack the time and/or resources needed to conduct the research required to make data-driven decisions,” states Hanover’s Founder and CEO, Peter Dodge. “Hanover met a pressing need by devising a model for market research that eliminates organizations’ capacity and expertise restrictions without burdensome expense. Our inclusion on the AMA Gold Top 50 list signals that Hanover’s proprietary, subscription-based approach to market research is bringing change to an industry very much ripe for it.”
Founded in 2003 and headquartered in Arlington, Virginia, Hanover has over 330 employees, including a high-caliber staff of researchers, survey experts, analysts, statisticians, and grant professionals.
“Our deep talent bench sustains and builds upon the effectiveness of this model,” says Marcelle Wood, Chief Human Resources Officer. “This is Hanover’s first year, of hopefully many, on the AMA Gold list, and we could not have earned this recognition without the hard work of our incredibly dedicated and talented staff.”
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About Hanover Research
Founded in 2003, Hanover Research is a global research and analytics firm that provides high quality, custom research through an annual, fixed-fee model for clients in the corporate, education, and healthcare sectors. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account professionals to deliver a robust service infrastructure that is revolutionary in its combination of flexibility and affordability. To learn more about Hanover Research, visit http://www.hanoverresearch.com.
About the AMA Gold Top 50 Report
The AMA Gold Top 50 Report is an annual analysis of U.S. market research industry trends. Celebrating its 42nd year, the 2015 report was produced by the Council of American Survey Research (CASRO) in partnership with the American Marketing Association. The 2015 AMA Gold Top 50 Report was created through an evaluation of the revenue inputs from 192 U.S.-based, for-profit research businesses which were asked to submit 2013 and 2014 U.S. and non-U.S. research revenues. To download the report, visit https://www.ama.org/publications/MarketingNews/Documents/The%20AMA%20Top%2050%20Report.pdf