Hapari Swimwear To Introduce Rash Guard Line with Launch of Kickstarter Campaign

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Hapari seeks to add a new product line of rash guard to its upcoming 2015 swimwear collections with help of Kickstarter.

Hapari Kickstarter Rash Guard Campaign

Hapari Kickstarter Rash Guard Campaign

We’ve heard from so many fans that they would like to see us create a line of rash guards because women are looking for swimwear that covers and protects but that also fits well and looks great.

Hapari International is hoping to add a collection of designer rash guards to its 2015 swimwear line and is asking for your help. Using the Kickstarter website, Hapari has launched a campaign to fund a new rash guard product line.

“We’ve heard from so many fans that they would like to see us create a line of rash guards,” said Tasha Carson, who leads Hapari’s design and production, “because women are looking for swimwear that covers and protects but that also fits well and looks great. Kickstarter provides a great tool for fans to help decide the direction of new products.”

Kickstarter is a creative new way for individuals and companies to fund innovative projects and ideas that otherwise might never make it into production. “Backers” make pledges towards projects they would like to see become reality. In return, those individuals get rewards if the project is successfully funded. For example, a $25 pledge would get you your pick of the first new Hapari rash guards, while a $250 pledge would get you a rewards package of various swimwear items worth more than $450 retail.

Hapari has already designed two prototypes for its proposed new rash guards. If successful, the funds from the Kickstarter project will go towards fabric and production of the new line, which will mix and match with Hapari’s 2015 swimwear collection.

“A lot of rash guards that are currently available on the market are dull, ill-fitting and uncomfortable,” said Carson. “We’ve selected soft, stretchable fabrics and threads that are really comfortable and offer a great fit and protection for active women. On top of that, a lot of our prints are actually hand-painted designs, which makes them really beautiful and unique.”

According to Carson, customers responded well to new styles, prints and items introduced in 2014. “Our Tahiti and Palm Desert collections have been a big hit this year. We plan to maintain that momentum into 2015 as we continue to offer great new products to our fans — and this Kickstarter project will certainly help achieve that goal!”

To be the first to receive one of Hapari’s new rash guards and other items from Hapari’s 2015 swimwear collection, make a pledge on Hapari's Rash Guard Project campaign page at Kickstarter.com.

About Hapari International, LLC : Hapari Swimwear with offices in Phoenix, Ariz., is in its ninth year of business selling swimwear for the everyday woman. Hapari is an international designer and branded manufacturer of swimwear and provides distinctly beautiful tankinis, bikinis and one-pieces to enhance a woman’s natural beauty. In addition to its online store, Hapari has retail locations in Kaysville and American Fork, Utah.

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John Curry
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