Proliferation of Touchscreen Technology Drives Demand for Haptics, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Haptics markets. Global market for Haptics is projected to reach US$7.5 billion by 2020, driven by robust adoption of touchscreen technology in electronic devices and the ensuing need to provide tactile sensation of virtual on-screen controls, and objects.

Haptics: A Global Market Report

Follow us on LinkedIn – The era of tactile computing has resulted in tactile interaction becoming an integral part of the interface design process of electronic devices. Defined as touch based sensory perceptions of texture, temperature, and other physical attributes of an object in a virtual environment, haptic feedback is poised to emerge into the future of human computer interface. Human interaction with computer applications and systems will be dominated by the science of touch largely due to a host of physiological and emotional reasons. The touchscreen due to its operational simplicity and high utility has gained widespread adoption and today has become almost ubiquitous in smartphones and tablets. The advent of touch screen has greatly contributed towards the simplicity of using advanced electronic devices. Unlike traditional mechanical switches and buttons, touchscreens however do not provide tangible tactile feedback against selection of buttons. This inherent lack of tactile feedback in touchscreens provides the perfect business case for haptic tactile feedback.

Haptic technology wields a distinct emotional influence that drastically changes user experience of mobile media consumption. By stimulating real world tactile interactions, haptics provides the much important realistic, immersive, and intuitive interaction with electronic devices. Key benefits of haptic technology poised to drive its adoption include improved device usability, enhanced realism, the ability to create contextual awareness, and simulation of physical feedback which is critical for modern touchscreen devices where audio or visual confirmation are often insufficient. Emerging application areas of haptics include smartphones, tablets, virtual keyboards, gaming and media, automotive infotainment, climate control, navigation systems, robotic surgical systems, medical devices, and medical simulators, among others.

With mobile internet coming of age, and with increasing number of people accessing web content from mobile phones, smartphones, and tablet phones, the need to integrate haptics to facilitate mobile interaction is now more critical than ever. The limited screen size of mobile devices coupled with information explosion and screen overload and navigation challenges provides the perfect opportunity for haptics to make an impact. The technology holds the potential to enhance mobile interaction by significantly increasing available screen space. As abstract communication grows in prominence, haptics will witness a parallel rise in popularity as the preferred technology to provide system notifications and feedbacks and context sensitive interaction. Rise in mobile data usage is therefore poised to provide a fertile environment for the growth and proliferation of haptics.

UltraHaptics is forecast to grow in popularity in sync with the growing interest in touchless touchscreens. From touch-type gesturing to touchless sensing, ultraHaptics is poised to play a major role in the development of sophisticated human interface, threatening to make capacitive and resistive touchscreen interface technology obsolete. UltraHaptics delivers haptic feedback in midair over an interactive surface without necessitating physical contact. The new technology uses concentrated high frequency waves of sound in order to artificially simulate the tactile sensation of touching specific items on screens even without physical contact. Growth in the use of augmented reality (AR) or virtual reality (VR) technologies, especially mobile based AR is also helping provide a secure market for haptics. The growing popularity of augmented reality apps for Android and the iOS is expected to further drive demand for haptics. With the number of mobile augmented reality apps downloaded to tablet phones and smartphones poised to grow to over 3.2 billion by the year 2020, the opportunity offered for haptics is immense.

Increased interest in the use of haptics as a strategy for product differentiation in the smartphones market is forecast to benefit growth especially so against a backdrop increasing commoditization of handset features such as processing power. With user experience emerging as the current battleground for innovation in the mobile phones market, technology developments such as morphing touchscreen technology is poised to open up new opportunities for microfluidic haptics in the consumer electronics industry.

As stated by the new market research report on Haptics, Taiwan represents the largest market worldwide supported by its massive touchscreen manufacturing base.

Major players covered in the report include AAC Technologies Holdings Inc., Artificial Muscle Inc., CyberGlove Systems LLC, Entact Robotics, Ergos-Technologies, Force Dimension, Geomagic Inc., Haption SA, Immersion Corporation, Moog Inc., MPB Technologies Inc., Novint Technologies Inc., Novasentis Inc., Quanser Inc., Redux ST, Reachin Technologies AB, Senseg, and Tactus Technology Inc., among others.

The research report titled “Haptics: A Global Market Report”, announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in US dollars for major geographic markets including Taiwan, China and South Korea. Global market for haptics is also analyzed by product and technology segments such as (Mobile Phones, Tablet PCs, Desktop & Notebook PCs & Others) and (Piezoelectric Actuators Linear Resonant Actuators (LRAs) & Eccentric Rotating Mass (ERM) and Others).

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
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Raghu Gopal
Global Industry Analysts Inc
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