Cider: A Global Strategic Business Report
San Jose, California (PRWEB) January 12, 2015
Follow us on LinkedIn – Cider is defined as a gluten-free alternative to strong alcohol drinks such as beer. Produced through the fermentation of apple juice or pear juice, cider continues to witness healthy growth in comparison to other alcoholic beverages. The global cider market is dominated by mid and premium tier brands. A large portion of demand for cider comes from brands positioned in the mid-tier of the market. Innovation in flavors, flavor mixes, and packaging represents a key growth driver in the cider market. Manufacturer efforts to position cider as a healthier alternative to other alcoholic spirits are expected to help drive gains in the market.
Other major factors driving growth in the market include increase in over-ice consumption of cider, preference for mash-up and hybrid flavors among younger men, innovation in product packaging and aggressive promotional campaigns and brand building efforts. Growing demand for natural or organic beverages is expected to encourage consumption of cider, especially among women. Concern over the use of synthetic ingredients in ready-to-drink beverages is driving the shift towards cider consumption. A key noteworthy trend is the "beerification" of cider. Manufacturers are launching cider in smaller, beer-like or Champagne-like bottles to position the product on par with wine and beer, in order to promote consumption of the drink during a wider number of occasions as opposed to special occasions such as New Year and Christmas.
Consumer tastes are rapidly changing towards less-bitter, sweeter and easier to drink beverages. This trend is supported by increased consumption of processed food with added sugars. Cultural differences are also cited as a key reason influencing preference for sucrose and sweet-tasting foods and beverages. The scenario is poised to benefit cider consumption, given that cider features a classic sweet-tart taste. Sweet cider is poised to grow in popularity, as consumers increasingly demand the sweeter and cleaner taste of clear filtered apple juice in cider.
As stated by the new market research report on Cider, Europe represents the largest market worldwide. Within Europe, the United Kingdom ranks as a major market for cider. In the United Kingdom and Ireland, cider consumption as a percentage of alcohol consumption remains the highest worldwide. The United States is forecast to emerge as the fastest-growing market with a projected CAGR of 13.4% over the analysis period. Growth in the country is led by changing perception of cider as being an alternative to wine or beer.
Major players covered in the report include Aston Manor Brewery, C&C Group plc, Carlsberg A/S, Distell Group, Halewood International Holdings PLC, Heineken UK Ltd., SABMiller Plc, Carlton & United Breweries Limited and The Boston Beer Company Inc.
The research report titled “Cider: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, mergers, acquisitions and other strategic industry activities of major companies. The report provides market estimates and projections in US dollars and liters for all major geographic markets including the US, Canada, Europe (France, Germany, Ireland, UK, Spain and Rest of Europe), Asia-Pacific (Australia, China and Rest of Asia-Pacific), Latin America, South Africa and Rest of World.
For more details about this comprehensive market research report, please click here
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