Harvard Business Publishing and Masters of Scale Launch Podcases, a New Audio-Driven Business Education Offering
New line of course materials delivers impactful learning to match students' media habits
BOSTON, Jan. 17, 2019 /PRNewswire-PRWeb/ -- Harvard Business Publishing, in partnership with Wait What Inc., creators of the award-winning podcast Masters of Scale, hosted by LinkedIn Co-Founder and Greylock Partner Reid Hoffman, today announced the release of a new form of course materials in audio: PodcasesTM. This new product line blends robust learning objectives with the power of stories told by industry pioneers about the experiences that shaped their businesses.
"Through Masters of Scale, I have the privilege of testing theories with iconic founders and CEOs who are the great multipliers of change in the world," said Reid Hoffman. "This opportunity to extend the case study format and provide a new type of teaching resource for professors around the globe is one of the most fulfilling ways I can think of to bring everything we learn in the podcast to the classroom."
Delivered as a listening experience, Podcases provide students with learning that is lively, effective, and easily accessible. Educators have access to comprehensive teaching materials and transcripts to support their use of Podcases in the classroom through the Harvard Business Publishing Education website.
"We are committed to advancing business education through engaging course materials," said Joshua Macht, Chief Product and Innovation Officer at Harvard Business Publishing. "Podcases provide an innovative learning approach that matches how students consume content today. Partnering with Masters of Scale enabled us to develop compelling content for faculty and students alike."
Currently released Podcase titles spotlight legendary entrepreneurs from well-known companies, including PayPal's Peter Thiel, TaskRabbit's Stacy Brown-Philpot, and Slack's Stewart Butterfield, and cover important topics in strategy, leadership, entrepreneurship, organizational behavior, and career management. These Podcase titles add to Harvard Business Publishing's leading catalog of business education materials.
"From the very first episode of Masters of Scale, it became clear that our listeners felt as entertained as they did mentored by Reid and his guests," said Deron Triff, Executive Producer and Co-Founder of WaitWhat. "How Harvard Business Publishing has reimagined these podcasts offers exciting opportunities for classroom discussion."
For more information, visit hbsp.harvard.edu/podcases.
About Harvard Business Publishing
Academic institutions around the world use Harvard Business Publishing (HBP) teaching materials to add a real-life perspective to their graduate, undergraduate, and executive courses. These course materials vividly capture the realities of business and encourage students to play an active role in learning. HBP's offerings include:
- More than 20,000 case studies from Harvard Business School and partner case collections
- Online simulations and courses
- Articles from Harvard Business Review and other top management journals
- Books and chapters from Harvard Business Review Press
- Powerful eLearning programs
For more information, visit hbsp.harvard.edu.
About WaitWhat
WaitWhat is a media invention company co-founded by former TED executives June Cohen and Deron Triff. It invests in, develops, produces, and distributes media properties with the specific purpose of creating new genres, categories, and formats of content that scale. WaitWhat creates and owns the Webby Award-winning Masters of Scale podcast—hosted by LinkedIn Co-Founder and Greylock Partner Reid Hoffman—in which Reid demonstrates provocative theories about business with famous founders and CEOs. Masters of Scale has been downloaded more than 15 million times since its launch in May of 2017, enjoys an average listen-through rate of more than 80%, and is the first American media property to commit to a 50/50 gender balance amongst its guests.
SOURCE Harvard Business Publishing
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