Hatton Garden Refinery Unveils New Website at Meeting with Local Dealers

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The Hatton Garden Refinery has recently updated their website and was able to demonstrate the new look to potential customers at a local meeting of precious metal dealers.

The Hatton Garden Refinery was pleased to be able to recently unveil their newly updated website, which now makes use of an improved design and user interface. In addition to the visual refresh, the website also now includes a prominent scrap gold pricing calculator which customers can make use of to price their metals.

At the event where the announcement was made and the new design was demonstrated the web design team were on hand to answer questions from those in attendance as well as share their experiences. “We wanted to embrace the heritage and history of this popular and well respected precious metals firm,” one of the head web designers at the company responsible for carrying out the work explained. “We sat down with their staff and created a vision for the website which we hope is conveyed through our work,” they continued.

When showcasing the website to the audience, the team shared some of the history of the refinery, as well as explaining the technology used to produce the work. The team explained how the refinery was able to cut out the middleman, by letting sellers go straight to the refinery and give them the opportunity to get the best price for their gold. This information was used when creating the content for the website and the web design team thought it would help promote the services on offer. “Hatton Garden Refinery has a unique position in the marketplace as they are situated in the heart of this precious metals district, but are able to take the gold directly, via the mail service, from those wishing to make a sale, before it is then refined on their premises” the creative directory of the web project explained.

As well as the information about the company, it was shared how the website will be able to win over the trust of visitors to ensure that they will feel safe sending their scrap gold via the postal service, before they’ve received any payment. The team revealed this objective was achieved online by adding a frequently asked question and answer section to the website which seeks to allay the concerns of first time visitors who have not sold their gold in this way before. “Trust online is incredibility important and fostering that felling of respectability was vital when creating this website,” a designer on the team exclaimed. “By answering any questions a potential visitor might have before they’ve even thought of them themselves helps remove any barriers they might have which are preventing them from using the services of the Hatton Garden Refinery,” he further opined.

To conclude the presentation the teams from the web design firm and the refinery explained how they had found the experience of working together to create the new look website and how they would do things differently if working together again on a similar project.

With the newly refreshed website now up and running, the Hatton Garden Refinery can look forward to an increase in the number of parcels they receive of precious metals from those looking to make a profit on their scrap gold, silver, platinum, and palladium.

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Dr M Mansoor Siddique

Richard Whiteman
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