OutMarket Hosts Social Strategy Webinar for Health Care Marketers

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Webinar to teach how to correctly leverage social media marketing for health care organizations.

OutMarket, a provider of marketing automation software and services, today announced its “Social Strategies That Work for Health Care Marketers” webinar on Tuesday, December 16 at 2 p.m. ET. This instructional, hour-long webinar will feature guest speaker Nate Elliott, VP and Principal Analyst at Forrester Research Inc., who will introduce the P.O.S.T. process: a systematic, four-step method for crafting a business social media strategy and explain how it can drive success for health care marketers.

Most marketing leaders now understand that social media plays a growing role in how people discover, explore and engage with their companies and products. However, ten years into the social marketing boom, many marketers are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want to accomplish. Instead of asking what technology to use, marketers should first be evaluating who they’re trying to reach, what they want to accomplish, and which set of social tactics best fit those goals.

Actionable takeaways from the webinar will include:

  •     How to understand audience social behavior and preferences
  •     How to define social objectives that drive real business value
  •     How to pick the right social strategies and technologies

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Register for the webinar by clicking here.

All OutMarket webinars are free and open to the public. On-demand replays of the webinar will be available to registered attendees for three months. Upcoming webinars and events, as well as archived webinars can be found here.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.

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