Nearly Half of Members Say Their Current Health Club Does Not Meet Their Needs

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A recent Customer Satisfaction Benchmark Study conducted by BARE International indicates that 48.5% of health and fitness club members are not satisfied with their current club membership.

87% of respondents who have never belonged to a club say they would consider joining in the future.

Our goal was to conduct a benchmarking study to give our clients insight into how their clubs compared to their competitors and the industry overall. The results surprised us.

A recent Customer Satisfaction Benchmark Study conducted by BARE International indicates that 48.5% of health and fitness club members are not satisfied with their current club membership. This study was conducted to better understand the current sentiment of health club membership in the United States

According to BARE president Mike Bare, “We consult with a number of health and fitness club chains. Our goal was to conduct a benchmarking study to give our clients insight into how their clubs compared to their competitors and the industry overall. The results surprised us.”

Health and fitness clubs—some parts of large chains and others locally owned—were evaluated in late 2015. Nearly two thirds of the random sample were previous club members and those who have never belonged to a health and fitness club. There is a clear opportunity for health clubs indicated by 87% of respondents who have never belonged to a club saying they would consider joining in the future.

To download the benchmark report, go to http://www.bareinternational.com/health-fitness-benchmark-study/.

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a local, family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with nine offices around the world. On any given day, BARE International is doing business for clients in more than 149 countries, completing more than 50,000 evaluations each month. To learn more about BARE International’s customer experience research services, visit http://www.bareinternational.com.

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Guy Caron
@BARE_Intl
since: 09/2013
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