Lead Liaison Improves Healthcare Industry Lead Management Practices

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Physicians and other medical services professionals are extremely busy and must manage their time judiciously. The buying cycle for that market can be long, and challenging to maintain using traditional methods.

Allen, TX (PRWEB) August 27, 2013

Lead Liaison is making life easier for companies associated with the U.S. $2.8 trillion dollar healthcare industry. Earlier this year, the innovative lead management/marketing automation provider launched a targeted campaign to assist healthcare services vendors. Lead Liaison developers worked closely with healthcare vendors to optimize the company's flagship platform, the Lead Management Automation™ system.

"The healthcare segment is especially sensitive to relationship development," said VP of communications, Alex Brown. "Physicians and other medical services professionals are extremely busy and must manage their time judiciously. The buying cycle for that market can be long, and challenging to maintain using traditional methods. Vendors who serve the healthcare markets are finding Lead Liaison’s LMA platform allows them to connect with their prospects more efficiently and effectively, in terms of asset distribution practices."

Lead Liaison is providing healthcare services companies with the ability to segment their markets and deliver customized messages to specific lead types. For example, a new Lead Liaison client that provides financial planning, contract review, and insurance advice, is able to separate their database by prospect type (physicians from advisors), marketing interactions (opened emails, visited select pages) and products purchased. By using Lead Liaison's LMA platform, the client can seamlessly target physicians to discuss life insurance products while targeting advisors with informative material to help them foster curriculum and educational services to students.

Similar healthcare vendors will experience three key benefits in using the LMA platform: 1) creating and scheduling automated responses to digital inquiries; 2) increasing efficiencies within resource constrained marketing and sales teams; and 3) providing a structure for their lead engagement practices.

"Our new client’s marketing practices have to be efficiently run across multiple prospect categories. On top of that, they need to be responsive to lead inquiries within a structured market engagement program," said Brown. "They serve a demanding marketplace, in terms of response time, that requires incremental value as they interact with a vendor. The LMA allows them to nurture leads at the pace they require."

Healthcare services companies interested in how they can improve lead management practices can request a 10-minute healthcare lead management demonstration.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

For more information:

Alex Brown
VP, Corporate Communications
abrown(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

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