Healthcare Marketing Agency Publishes Budgeting Tips & Tricks

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Smith & Jones Releases Newsletter on Marketing Budget Planning for Hospitals and Practices

Healthcare marketing specialists, Smith & Jones, published today a new issue of Protocol, the newsletter for hospital executives and practice administrators, titled 10 Steps to Budget Planning for Healthcare Marketers.

This issue outlines the agency’s process for budgeting with 10 basic steps to marketing planning. It will teach readers how to: review goals and analytics to develop strategy for the following year, prioritize campaigns into tiers and assign individual budgets, create a campaign calendar, and maintain budget changes with a paper trail.

“The fourth quarter of every year is when healthcare marketers need to put together a plan that will defend their ROI and move the hospital or practice in the right direction based on the business goals set by the CEO,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “We put together this newsletter to help healthcare marketers streamline their efforts as they go through the budgeting process in real time.”

10 Basic Steps to Budget Planning for Healthcare Marketers will benefit hospitals and physician practices looking to either refine or revamp their budget process, including those with no history of a budget plan.

For all 10 steps, read this month’s issue at To stay up to date on healthcare marketing news and receive future issues, subscribe to Protocol here.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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Caitlin Mooney

Mark Shipley
since: 08/2011
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