Heap Raises $11 Million Series A To Build Analytics Infrastructure For Every Business

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Creating a fundamentally new approach to analytics through automation

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Analytics software is uniquely leveraged. If we're doing our job right, we can change what our customers do, not just how they do it.

Heap, an analytics infrastructure company, announced today that it has raised $11 million in its Series A round, bringing its total funding to $13.2 million. NEA led the round with participation from Menlo Ventures and further investment from many of Heap's seed-stage investors, including SV Angel, Initialized Capital and Pejman Mar Ventures. The company saw 4.5x revenue growth in the prior year and will use the new funds to continue growing the team and executing on its product roadmap.

Founded in 2013 in San Francisco, Heap is building a fundamentally new approach to analytics that aims to automate as much as possible. Unlike other analytics platforms, Heap automatically captures all app and website user interactions upfront, eliminating the need for manual event tracking. Every team within a company, including product, marketing, data science, customer success and engineering, can self-serve to get the data they need to make smarter decisions.

“Analytics software is uniquely leveraged. If we're doing our job right, we can change what our customers do, not just how they do it. There's still a lot more for us to build when it comes to helping customers optimize their second derivative. We’re incredibly excited to ship some of these changes in the coming months,” said Heap Co-Founder and CEO Matin Movassate.

Heap serves over 5,000 companies in SaaS, ecommerce, media and beyond, including Lending Club, Salesforce, Macy’s, Zendesk, The Atlantic and Twilio. Read more about Heap’s future plans in the company’s funding announcement at: http://data.heapanalytics.com/heap-series-a.

About Heap

Heap is an analytics platform that serves as the single source of truth for online businesses. Heap automates away the annoying parts of analytics, so that people can focus on making smarter business decisions. For more information, visit http://www.heapanalytics.com.

About NEA

NEA is a global venture capital firm partnering with entrepreneurs to build transformational businesses across multiple stages and sectors, with more than 200 IPOs and 320+ acquisitions since the firm's founding in 1977. For additional information, visit http://www.nea.com.

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