New York Based Nationally Recognized Appraiser and Leading American Folk Art Specialist, Helaine Fendelman, Launches New Website

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Helaine Fendelman & Associates launches a new, easy to navigate website for art appraisals and sales.

Helaine Fendelman

I hope that readers can learn about their own objects by reading the website. It is a continuous and fun project to share what I do and love online.

For over thirty years Helaine Fendelman has established herself as an authority in the fields of fine art, antiques and collectibles. A certified member of the Appraisers Association of America, with over 20 years as a former board member and as Past President, she is one of the country’s leading experts in American Folk Art, Decorative Furniture and generalist appraisals. Her much anticipated website has now officially launched, a treat for the trade and followers of her work alike.

The new website,, is easy to navigate and provides a wealth of information for prospective clients, antiques enthusiasts, and inquiring minds. The In The News section of the website features Fendelman’s monthly column with Hearst’s popular Country Living Magazine entitled, “What is it? What is it Worth?” In the News provides engaging examples of objects in the everyday home, submitted by readers, where Fendelman thoroughly and enjoyably shares her expertise and values in an easy to understand fashion. “Treasures in Your Attic”, a popular bi-weekly column written in conjunction with Joe Rossen for Scripps Howard News Service, is also highlighted on the page and updates regularly.

Helaine Fendelman says about developing her new website, “I hope that readers can learn about their own objects by reading the website. It is a continuous and fun project to share what I do and love online.”

The new website also explains the various types of appraisals in the Appraisal Reports section, and tackles the often asked “what” question about what to expect when working with an appraiser. She also describes her art advisory and sales work, where she assists clients in the research, cataloging, building, maintaining and selling of art collections.

Fendelman’s well-known publications include: All About Appraising: the Definitive Appraisal Handbook; Price it Yourself, Treasures in Your Attic; Tramp Art A Folk Art Phenomenon; Silent Companions: Dummy Board Figures of the 17th through 19th Centuries; and The Official Identification and Price Guides to American Folk Art and Holiday Collectibles.

For more information about Helaine Fendelman & Associates, contact info(at)helainefendelman(dot)com. For press inquiries, contact Olga Gonzalez at Pietra PR at info(at)pietrapr(dot)com.

About Helaine Fendelman & Associates
Helaine Fendelman & Associates is a fine and decorative arts appraisals firm, located in Gramercy Park, New York. The company works with clients on art advisory and sales, generalist appraisals, cataloging and research. Considered a leading expert in American Folk Art, Helaine Fendelman has authored over half a dozen books, has a monthly column in Country Living Magazine entitled “What is it? What is it Worth?” and co-authors a bi-weekly column with Joe Rossen entitled “Treasures in Your Attic” for Scripps Howard News Service.

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Olga Gonzalez
Pietra PR
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since: 07/2012
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