One of the biggest mistakes entrepreneurs and start-ups make is not knowing how to differentiate product or services so that a brand can standout amongst their competitors.
New York, NY (PRWEB) August 15, 2013
N2ITIV solutions, the blog for entrepreneurs and startups has created a new video module training course called The Startup Toolkit aimed to offer help for new businesses that are just starting out and don’t know where to go and what to do. The course is the second series in the last two months that N2ITIV has created in efforts to create more solution-based content for aspiring entrepreneurs and new businesses.
The first two modules are prepared by N2ITIV co-founder Gary Oneil, and discusses brand differentiation and building brand value. Oneil, having been a creative director and a brand specialist for some of the world’s top brands and personalities, including JC Penney and media and fashion mogul Russell Simmons, has created these two modules in order to give help for new businesses who need to develop a strong branding message after they have developed the idea for their product or service.
The next two modules have been created by N2ITIV co-founder MJ Gottlieb and focus on business planning and ways to raise capital when in pursuit of the investment. Gottlieb uses his experience as an entrepreneur, having owned and operated five businesses over the last twenty-one years.
The free training consists of the following four modules broken down into the following areas:
1) Differentiation: Research And Set Your Idea Apart From The Competition - One of the biggest mistakes entrepreneurs and start-ups make is not knowing how to differentiate product or services so that a brand can standout amongst their competitors. In this module, Oneil discusses the importance of developing well crafted presentations for a product or service and the vital tools necessary after launching an idea and creating a product or service.
2) Branding: Build And Communicate A One-Of-A-Kind Story For Your Idea - Branding is all about communication – verbal and non-verbal. In this module, Oneil discusses the importance of building a brand image and creating compelling story that is unique is necessary for a brand in order to evoke an emotional response and a memorable experience for the customer. He uses several examples of well-known brands to discuss what they did to create leverage over their competition and better their brand value.
3) Business Planning: Develop A Roadmap For Your Idea To Reach Its Destination - In this module, Gottlieb discussed both the importance of a business plan as well as business planning strategies. Gottlieb shows the anatomy and structure of a business plan, the purpose of it, and how to create a business plan that is suitable for investors. Gottlieb also talks why the business plan will benefit the entrepreneurs who are writing it more than anyone, as it forces the entrepreneurs to learn about their businesses. This, in turn, will expose the strengths and weaknesses of their business which become invaluable to create insight into potential problems that they may encounter along the way.
4) Tips For Raising Capital: The Pursuit Of The Deal - In this module, Gottlieb discusses how a business’ success depends heavily on raising the capital necessary to get a company off the ground. The module offers some guidelines to follow for how to raise investment capital. Gottlieb also offers helpful tips and tricks of the trade in order to greaten entrepreneurs' chances of securing a deal for the business, product, or service that they have created.
The Startup Toolkit is a free product training course that contains four video modules lasting 61 minutes in total. Visitors to the N2ITIV blog can simply enter their name and email and they will be provided a link for instant viewing. To watch the Startup Toolkit intro video click here.
N2ITIV Solutions, founded by MJ Gottlieb and Gary O'Neil, is a strategic consulting firm specializing in the implementation of creative business strategies to help aspiring entrepreneurs and small businesses increase their brand awareness and monetize their businesses. The N2ITIV website is an entrepreneur and start-up blog offering advice learned through Gottlieb and O’Neil’s experience owning and operating five companies over the last 21 years.