HG Data Unveils Largest Dataset of Technologies Deployed at 1.1 Million North American Enterprises

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HG Data recognized for groundbreaking ability to index billions of unstructured documents daily, producing an in-depth census of B2B technology installations critical for data-driven marketing

“HG Data is really a new class of company that is using machine learning technologies and data from the open web to build value-added content. Their methodology of gathering and analyzing information is extremely advanced and groundbreaking.

HG Data, the global leader in competitive intelligence on installed technologies, announced today the company now has indexed and analyzed more than 7 million technology installations used at 1.1 million companies across North America, representing a 100 percent annual growth in data. Through the use of machine learning technologies and proprietary data analytics, HG Data scours the open Internet, archived web and offline documents to find, extract, build and curate data through more than one billion verified documents including social media posts, case studies, press releases, blog posts, government documents, content libraries, technical support forums, website source code, and job postings.

The company currently tracks more than 1,700 technology vendors and more than 5,000 technology products in its proprietary datasets including SaaS, cloud, security, networking, storage, open source, applications, mobile, big data, CRM, virtualization, visualization and analytics. Dozens of new technologies are added monthly.

“HG Data is really a new class of company that is using machine learning technologies and data from the open web to build value-added content. Their methodology of gathering and analyzing information is extremely advanced and groundbreaking,” said David Schubmehl, Research Director for IDC's Content Analytics, Discovery and Cognitive Systems research. “HG Data is one of the companies that organizations turn to when they need external information; specifically, technology companies license and use HG Data’s curated information datasets to do analysis, target their marketing campaigns and sales programs to the installed technology environments of their prospects and customers.”

IDC recently named HG Data an IDC Company to Watch in the Value-Added Content (VAC) market. The VAC market represents an exciting new opportunity and stands in addition to the already $16.6 billion 2014 big data technology and professional services market as sized by IDC. IDC points to the potential market size of the VAC market as immense, with 48 percent of organizations today who already “purchase or subscribe to external data or content from either public or commercial sources,” according to the 2013 IDC and Computerworld Business Analytics survey.

“In less than two years, HG Data has become the de facto standard, trusted advisor and must-have technology partner of the largest and most sophisticated technology companies in the world,” said Craig Harris, CEO and founder of HG Data. “For the second year in a row, we are seeing triple-digit growth in our business as more and more global technology leaders and forward-thinking partners begin to understand how powerful targeting by installed technology can be for them.”

BY THE NUMBERS
…over 5,000 technologies categorized
…over 8,200,000 verified installations globally
…manufactured by over 1,700 technology vendors
…installed at over 1,200,000 locations globally
…indexing over 1 billion documents daily
…built through large-scale data science
…being used by over 25 percent of the Fortune 500 tech companies
…with a tech catalogue growing at over 100 percent annually

“We believe we have largely mapped out the vast majority of technologies being used by businesses located in North America in our dataset, but we are not done. We are now setting our sites on replicating the depth and granularity of our North America dataset in new regions such as APAC and EMEA,” said Harris.

About HG Data

HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara. For more information, see http://www.hgdata.com/

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Theresa Smith
HG Data
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