Higher Logic Launches United Kingdom Operations to Spearhead European Market Expansion of Online Community Platform

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Business Development and Sales Leader Mark John Cartmell to lead Higher Logic’s expansion into EMEA as more companies implement online communities

Expansion into the United Kingdom and Europe is a key 2017 initiative for Higher Logic

Higher Logic, the leader in cloud-based community platforms, today announced the company has launched London operations and appointed Mark John Cartmell as Director of European Sales. Cartmell will be responsible for executing the company’s business development and sales strategies around online community platforms in Europe and will drive the development of company operations and revenue growth across the region.

“Expansion into the United Kingdom and Europe is a key 2017 initiative for Higher Logic, and the 3,500 trade and professional groups in the UK present a huge opportunity for us,” said Higher Logic CEO Rob Wenger. “With nearly 1,000 clients, including many multinational organisations, we have a strong track record in building vibrant and engaging member-based communities."

Cartmell brings a distinguished 25-year career leading and building sales operations for high-growth organisations across Europe, Middle East, and Africa. Most recently, he was Head of Business Development at Maru/edr, one of the world’s top 100 voice-of-the-customer solutions providers, combining technology and advisory insights for leading banks, airlines, retailers, and diversified consumer services. Working closely with the Maru/edr’s senior leadership team, Mark John Carmel’s sales innovation and ideation helped to galvanise a structured and strategic businesses acquisitions journey for the greater business development team. Previously, he was Global Head of Membership Development for TM Forum based in the United Kingdom, setting records for three consecutive years for new memberships acquisitions totalling £2 million.

“Mark provides unique insights into how organizations across EMEA connect with their customers and how much they value engagement,” said Higher Logic CRO Mark Lowry. “This, combined with his strong background in empowering the digital transformation of organisations, makes him the perfect evangelist for our community platform.”

“Higher Logic is the only vendor with a proven platform for building and scaling truly engaged communities that operate across typical community boundaries, such as multiple industries or geographic regions,” said Cartmell. “Higher Logic’s success across the U.S. is a solid proof point, and I’m tremendously excited to be launching in the greenfield EMEA market.”

About Higher Logic
Higher Logic is an industry leader in cloud-based community platforms, and was recognized as a Leader in IDC’s inaugural MarketScape: Worldwide Online Communities 2016 Vendor Assessment. Organizations use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. Our goal is to help your organization with deeper engagement and meaningful interactions for your members, customers and prospects. Everything we do – the tools and features in our software, our services, partnerships, best practices – drives our ultimate goal of making your organization successful. For more information contact Mark John Cartmell via email at mcartmell@higherlogic.com. Learn more at http://www.higherlogic.com.

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Amanda Orr
Higher Logic
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Mark John Cartmell
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