HighRoad Solution Partners with Eventsforce

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Addition of a cloud-based event management platform provides not-for-profits with comprehensive event marketing solutions.

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HighRoad Solution Partners with Eventsforce

Our new partnership with Eventsforce further strengthens the quality of our service delivery model. - David Caruso, CEO of HighRoad Solution

HighRoad Solution, the only technology provider of integrated eMessaging communication services for the association and non-profit market, announced the formation of a new partnership with Eventsforce. The announcement was made after the highly successful 2013 American Society of Association Executives’ Annual Meeting held in Atlanta, Georgia. HighRoad Solution's eMarketing platform is the endorsed solution chosen by ASAE.

Eventsforce, a UK-based company, is renowned for its cloud-based event management platform that offers comprehensive functionality to provide event websites, registration, ticketing, abstract management and badging capabilities to organizations running a variety of types of events. The multi-lingual, multi-event platform allows any organization the ability to design, configure and run their own webinars, conferences, symposia and meetings with ease.

“We chose Eventsforce as our event management platform partner for two distinct reasons: their user-centric software design and their ability to integrate,” explained David Caruso, CEO and co-founder of HighRoad Solution. “Many associations and non-profits outsource their entire virtual meeting offering to us and we needed a system that would allow us to provide exceptional tools to deliver registration capabilities. Whether associations need a webinar, virtual collaboration, educational session or their event livestreamed, recorded and archived, HighRoad has the technology and know-how to deliver exceptional results. The addition of Eventsforce to the mix just further strengthens the quality of our service delivery model and expands our ability to aid organizations in their event marketing programs.”

George Sirius, CEO of Eventsforce, commented: “We are delighted to be able to announce our partnership with HighRoad Solution. It feels like a natural progression for both HighRoad and Eventsforce to bring together a leading supplier of virtual meetings and conferencing with the UK’s leading provider of attendee and event data management systems. This announcement comes following our recent venture into North America and is a fine example of our strategy of extending the Eventsforce suite of software through complimentary technologies, creating unparalleled solutions to support event organizers. We are very much looking forward to working with HighRoad and continuing to develop our relationship.”

HighRoad Solution decided to announce the partnership following the successful 2013 ASAE Annual event to align with the hot topic of event marketing. “Historically, the association community viewed events, marketing and technology as separate departmental and budgetary silos,” explained Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. “What we see from our unique viewpoint as the only technology communications solution provider is a need to blend together technologies in order to solve the bigger challenge of creating enough demand for events to get the desired attendance. The addition of Eventsforce integrated with our email, mobile, social and webinar marketing platforms really allows us to provide not-for-profits with a comprehensive solution from one vendor.”

About HighRoad Solution

Founded in 2005 by technology industry veterans, HighRoad Solution provides integrated eMessaging solutions to associations, non-profits and educational institutions. Offering expertise and pre-packaged integrations to the leading association, engagement and content management systems used by premier organizations, HighRoad provides solutions for eMail/eNewsletters, Virtual Events, eSurveys, Fax, Text, Voice & Mobile Broadcasting.

About Eventsforce

Eventsforce Solutions Ltd is the UK’s leading provider of attendee and event data management systems. Established in 2004, Eventsforce provides its unique suite of solutions to a range of meetings and events professionals in both in-house and agency roles. Headquartered in London’s Tech City with an office in New York, Eventsforce provides a comprehensive support service to clients both in USA and Europe. For more information, visit http://www.eventsforce.com. Follow Eventsforce on Twitter @eventsforce.

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Suzanne Carawan
since: 04/2009
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HighRoad Solution
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