ABC’s Dancing with the Stars Introduces New Celebrity Cast on Good Morning America

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Celebrity Speakers Bureau surveys the dance floor for Season 20 of Dancing with the Stars and explains why the hiring process for celebrity talent is vital to success for both casting directors and event planners.

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Get ready to boogie, America! Patti LaBelle, Robert Herjavec, Michael Sam and Suzanne Somers are just a few of the charismatic celebrity cast members limbering up for Season 20 of Dancing with the Stars (DWTS) this spring. On Tuesday, ABC revealed the new cast of celebrity talent to a delighted audience on Good Morning America.

For event planners and marketing managers, the plight of hiring a celebrity is much like that of the casting directors of DWTS. The right celebrity star power, as is the case for DWTS and other celebrity advocacy and endorsement, has the ability to compel audiences and consumers in ways that other marketing tactics simply cannot. Hiring a celebrity guest speaker or celebrity spokesperson is a process that should be viewed three-dimensionally.

Celebrity Speakers Bureau, a full-scale celebrity acquisition agency servicing businesses and corporations, credits high-caliber celebrity talent as a key factor in the show’s recent resurgence in ratings. Those in charge of booking celebrity talent have to consider factors including:

1.    Audience demographics
2.    Celebrity talent fan base demographics
3.    Event theme
4.    Desired message

The ability to vet talent is a powerful skill that has served the casting directors at DWTS well in the last two seasons. The buzz surrounding this new season, a mere 48 hours after the cast announcement, is proof that the right celebrity talent on the billing can bolster the success of any TV show, corporate conference or marketing campaign.

Last fall, DWTS Season 19 was riddled with familiar and endearing celebrities that excited new and old viewers. Eventual winner Alfonso Ribeiro was an instant fan favorite. Duck Dynasty darling Sadie Robertson, YouTube celebrity Bethany Mota, and NASCAR driver Michael Waltrip were a few of the other diverse celebrity talents who helped bring back the excitement of the first few seasons. The Season 19 finale in November had the highest ratings of the past four seasons thanks to brilliant celebrity casting.

This year the show will feature another stellar roster of celebrity contestants. Shark Tank investor Robert Herjavec, music legend Patti LaBelle, and Olympic Gold Medalist Nastia Liukin are sure to be a hoot out on the dance floor. Army veteran and double-amputee Noah Galloway is ready to steal the show after his recent inspiring cover story in Men’s Health. NFL player Michael Sam and Carl’s Jr. Super Bowl ad girl Charlotte McKinney are also gearing up to bring a new demographic of viewers to the weekly broadcast.

Dancing With The Stars Season 20 Celebrity Cast List:

Noah Galloway with Sharna Burgess
Robert Herjavec with Kym Johnson
Patti LaBelle with Artem Chigvintsev
Nastia Liukin with Derek Hough
Riker Lynch with Allison Holker
Charlotte McKinney with Keo Motsepe
RedFoo with Emma Slater
Michael Sam with Peta Murgatroyd
Willow Shields with Mark Ballas
Suzanne Somers with Tony Dovolani
Rumer Willis with Valentin Chmerkovskiy

About Celebrity Speakers Bureau

Celebrity Speakers Bureau is a state of the art celebrity acquisition and talent buying agency servicing clients such as companies, brands, universities, and non-profits. Celebrity Speakers Bureau can help any business vet the market and hire a celebrity for an endorsement deal, speaking engagement, or other personal appearance. To learn more about the opportunities your company may have in hiring a celebrity, contact us at booking(at)celebrityspeakersbureau(dot)com or call (212)410-2853 to speak with a Celebrity Speakers Bureau representative.

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