We have a strong team of Hispanic experts who are well versed in all sorts of Hispanic online research including online market research communities, concept testing, advertising effectiveness, website usability studies and online qualitative.
Burbank, CA (PRWEB) February 26, 2015
The Hispanic community of the US has its roots in its own cultural heritage and traditions. Members of these communities look for brands that reverberate with similar cultural vibes. Businesses have to conduct thorough market research on Hispanic and other marginal consumer communities in order to successfully sell their products and services. ThinkNow Research is one of a kind company offering online market research service for brands trying to understand the hard to reach communities like the Hispanics of the US. They manage all aspects of Hispanic online research such as research, management, sampling and analysis.
Speaking of services offered by ThinkNow Research, one of its senior executives stated, “We have a strong team of Hispanic experts who are well versed in all sorts of online research including online market research communities, concept testing, advertising effectiveness, website usability studies, online qualitative, product testing and omnibus surveys. We can design and implement customized quantitative and qualitative studies based on the needs of our clients. We test the ideas of clients among their consumer base at a fraction of the cost of traditional concept screens. We measure the success of client concepts by creating benchmarks and integrating a rich visual experience for the respondents. Our endeavor is to assist clients in building trustworthy relationships with the Hispanic community.”
ThinkNow Research also creates dedicated campaigns designed around cultural expressions with Hispanic audience in mind. The aim of its dedicated campaigns is to magnify entry points for businesses and to offer opportunities that will translate into future sales. It helps brands build their unique identity by giving access to valuable market insights. The online surveys designed and conducted by its team act as a bridge between the brands and consumers. ThinkNow Research is acting as the voice of the Hispanic consumers. Knowledge about Hispanic preferences helps brands create a positive image with characteristics specific to the Hispanic community.
“With years of experience in Hispanic copy testing, we have developed many copy testing norms for 30 seconds-long Spanish language TV commercials. This enables us compare the performance of the client’s ads with an expanding normative database. We have recently developed a proprietary method for getting a representative national sample of the Hispanic population that yields results similar to US Census data”, the senior executive was further quoted as saying.
ThinkNow Research leverages the extensive knowledge procured using quantitative concepts and copy testing for providing clients with detailed information. Its quick and affordable ad testing services allow clients to obtain vital insights at nominal costs. The key measures that it uses are ad recalling, persuasiveness, brand perceptions, commercial ratings, memorability and brand linkage. ThinkNow Research has established itself as the most trustworthy company for recording Hispanic market growth and Hispanic minority groups based research.
About ThinkNow Research:
ThinkNow Research is reputed for offering in-depth online and mobile market research data on the Hispanic community of the US. The quality research results that it provides to businesses help them create a familiar and friendly brand image that the Hispanics will like for sure. The National Minority Supplier Development Council has certified it in 2012 and the Southern California Minority Business Development Council has approved it as a minority owned and managed company. It is the best resource for learning about Hispanic demographic trends.
2100 W. Magnolia Blvd., Suite A/B
Burbank, CA 91506