Finance Marlin is Thrilled for the Return of Twinkies and Provides a Little History of the Golden Cake

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In a July 12th article published at USA called ‘Twinkies make early return at Wal-Mart stores’; Twinkies are making a come-back. The Editor of Finance Marlin is looking forward to the return of the fluffy goodness and takes the opportunity to detail the history of the Twinkie.

According to an Associated Press article on USA published 7/12/13, Twinkies will be returning to the shelves a bit earlier than anticipated at some Wal-Mart stores. A good portion of the U.S., including seniors, went on a buying spree last year when Hostess announced their bankruptcy, discontinuing shipments of Twinkies and other snack foods. The Editor of Finance Marlin looks at the origins of the Twinkie – it’s a senior citizen! Finance Marlin also looks at some of the cringe-worthy ingredients that could be compromising health.

Twinkies are set to be on the shelves in the next few days with most of the other former Hostess offerings, like Ho Hos and Zingers, coming in August. While is excited by the impending cream-filled goodness, there is also the standard concern about the ingredients. Seniors should be aware; there aren’t too many recognizable ingredients like eggs or cream. Instead, there is hydrogenated shortening and cellulose gum. That wasn’t always the case, though.

In the 1920s and ‘30s, Continental Bakeries Vice President James Dewar was finding some of his baked goods equipment wasn’t being fully utilized part of the year due to seasonal fruits not being available. He decided to make a product that could utilize the equipment, a sponge cake with cream filling. 1930 saw the birth of the first Twinkie, and it was a good choice. Made with eggs, butter, and banana cream filling, they unfortunately had a shelf life of two days. The ingredients were subsequently changed to increase the shelf life, the subject of which has been fodder for jokes and urban legends since the 1930s. Ultimately, it doesn’t matter, they’re still tasty, and Twinkies, like seniors, have aged well.

Finance Marlin is happy about the return of the Twinkie and offers some background on the golden snack cake’s history and ingredients.

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