“We are thrilled that Gartner named us to the cool vendor list,” said Darin Hicks, CEO and Founder of Hive9. “Innovation is important to us since we aim to move marketing technology forward rather than simply fill gaps in the space.
Austin, Texas (PRWEB) April 22, 2015
The Tech Go-to-Market category for 2015 features vendors who Gartner Analyst Todd Berkowitz describes as “vendors we felt were providing SaaS-based applications that could provide significant benefits to technology sales, marketing and channel leaders.”
“We are thrilled that Gartner named us to the cool vendor list,” said Darin Hicks, CEO and Founder of Hive9. “Innovation is important to us since we aim to move marketing technology forward rather than simply fill gaps in the space. It helps that our team really understands the marketer’s point-of-view having been born from a B2B marketing agency.”
Just this month, Hive9 spun-off as a separate company from Bulldog Solutions, the brand under which Hive9’s Gameplan™ application was developed and released last year. Gameplan™ is revolutionizing the way organizations allocate marketing budgets, plan activities, measure performance and most importantly optimize to increase effectiveness. Gameplan™ centralizes marketing plans a big picture view and closes the loop between performance and planning via robust predictive modeling capabilities. Its dynamic interface and real-time integration with marketing automation and CRM platforms enables organizations to deliver marketing plans that are:
- Strategically aligned
- Optimized for ROI
It’s been a busy 2015 at Hive9 so far. If that’s not enough, they are amidst the release of their second SaaS application, Hive9 Measure™, a B2B marketing dashboard and intelligence platform engineered to provide actionable insights for marketing performance improvement.
“Measure is going to change the way marketers use marketing analytics,” Darin said. “Quickly getting all your disparate data into a consolidated set of dashboards is just the beginning of what Measure has to offer. It is built on the concept that it’s what you do with your data that counts, and we are excited to provide the insights to help marketers make great decisons.”
The Cool Vendors for Tech Go-to-Market report is available via the Gartner website.
Hive9’s marketing performance and planning software helps B2B marketers increase marketing’s measurable impact on revenue. Hive9’s SaaS applications Gameplan™ and Measure™, are engineered to provide turnkey solutions to the unique challenges of B2B marketers. Hive9’s robust predictive modeling and analytics engine provide actionable insights for increased effectiveness from planning through execution, increasing marketing’s measurable impact on revenue.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Cool Vendors in Tech Go-to-Market, 2015, Todd Berkowitz, Tiffani Bova, Mark Paine, 13 April 2015