Kroger Stores Launch Lil’ Holster in Select Stores Nationwide

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Holster Brands Now Available for Purchase in 1,600 Kroger Stores Across the U.S.


Lil' Holster are now available for purchase at 1,600 Kroger stores nationwide!

Our new relationship with Kroger stores will help us get in front of the eyes of homemakers and back-to-school shoppers.

Holster Brands announced that select colors of their Lil’ Holsters are now available for purchase in 1,600 Kroger stores nationwide. The trio pack, which contains the Skinny, Mini, and Any models of the Lil’ Holsters, is on shelves now. The pack will be available in red and gray, just in time for back-to-school shopping.

The Lil' Holster, one of three lines of holsters launched by Holster Brands, is a portable and pocketed holder that helps to organize the home or college dorm by holding small everyday household objects. The proprietary blend of silicone along with the company’s patented design allows the holsters to cling to smooth, non-porous countertops or desks, vertically on mirrors or glass, or even in a wet sink to hold sponges and soap.

“Our new relationship with Kroger stores will help us get in front of the eyes of homemakers and back-to-school shoppers,” said Erin Balogh, inventor and CEO of Holster Brands. “We’re happy to have the Lil’ Holsters on shelves for individuals who need to keep small household items such as a sponge or school supplies better organized.”

Holster Brands launched in 2012 with the Hot Iron Holster, a silicone pouch to hold hot hair styling tools, which has since grown to be a household name. The company and its products have been covered in several national media outlets including The Today Show, CBS’s The Couch, Real Simple Magazine, Justine Magazine, Good Housekeeping and Lucky Magazine.

To learn where the Lil’ Holster is available for purchase at Kroger stores or for more information about Holster Brands, please visit

About Holster Brands

Holster Brands is a consumer product innovation company focused on bringing products to market in the United States and internationally. Holster Brands has a product portfolio that includes the Hot Iron Holster, the Hobby Holster and the Lil’ Holster. Each of these product lines utilizes silicone as a functional material to help consumers with organization, heat resistance and daily activities. For information, visit

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Aljolynn Sperber
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