ASTRALCOM Unveils Innovative Social Strategy for Homebuilders

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Unique Social Ecosystem Cultivates Brand Advocates, Helps Increase Brand Awareness to Homebuyers

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The House2Home is really a Social Ecosystem that effectively weaves lead prospecting, sales and contract cycle status, design personalization features, warranty and post-warranty support into a socially-leveraged gamified experience.

ASTRALCOM, LLC announced today the unveiling of their House2Home Social Ecosystem, specifically developed for homebuilders.

ASTRALCOM is a business growth agency that creates and implements strategic marketplace solutions using web, search, social, mobile, and print tactics for a broad range of clients.

The executives at ASTRALCOM believe that new home builders have a unique product development lifecycle; one that involves the customer from source-to-sale and into warranty. They believe that this end-to-end process enables prime opportunities for builders to create deeper and more meaningful relationships with their customers and their buyers.

But how?

In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust in your brand.

This is why enlisting customers – wherever they are in the sales cycle – as brand advocates, is a critical component to gaining market share in any given metro and to growing new home sales even more

“The ASTRALCOM House2Home platform provides users with all the tools and features they need to find, design and evangelize their new home – before, during and after the building process,” explained Richard Bergér, VP of E-Business at ASTRALCOM.

This social-first strategy delivers an engaging experience that inspires users to talk about, post and otherwise advocate a builders brand throughout their networks of friends, family and associates and offers several main benefits.

“The House2Home is really a Social Ecosystem that effectively weaves lead prospecting, sales and contract cycle status, design personalization features, warranty and post-warranty support into a socially-leveraged gamified experience,” explained Mr. Bergér. “It’s a completely new way of growing customers into brand advocates – automatically – because it provides reasons and incentives for your customers to post earned and user-generated content for your brand,” he added.

To learn more about the House2Home Social Ecosystem and to request a tour, visit http://www.astralcom.com/homebuilders/.

About ASTRALCOM®                                            
ASTRALCOM Digital Business Solutions (http://www.astralcom.com) is an Integrated Media Services Organization that develops and implements strategic solutions using web development, mobile phone applications, social media, search marketing, e-commerce, social intelligence messaging, customer experience management and business growth tactics and is a multiple award-winning business that has been named as one of the Top 10 Most Dependable Design Firms in California.

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Richard Bergér, VP of E-Business
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