Keeping headlines specific, clear, concise, interesting, and creative will catch a reader’s attention and spike their curiosity.
Seattle, WA (PRWEB) April 22, 2014
Print advertising still remains a powerful tool in today’s marketing arena. Hometown Values, a prominent, Seattle-based coupon magazine, recently released an article detailing the 5 traits of successful print media.
“In print media,” the article explains, “A good headline is arguably the most important part of your advertisement. It is your face, your message, the inspiration of their expectations for your product or service, and the source of the ‘snazzy’ in your successful print media campaign.”
After explaining the importance of a well-worded headline, the article provides several recommendations that marketers can use to form their own excellent titles. Keeping headlines specific, clear, concise, interesting, and creative will catch a reader’s attention and spike their curiosity.
Among Hometown Value’s five successful tips are suggestions regarding the “readability” of the marketing media. According to the article, “Large blocks of text, even if relevant and important, can bog down a reader. Instead, keep your paragraphs shorter, include headings when appropriate, and choose a font that is easily read.”
The article provides a final important tip for print media ads. While the headline, message, images, and readability are all vital aspects of print media success, print media designers need to include a final crucial element - the call to action.
“Now that you have a customer interested, you have to provide a way for them to respond,” the article recommends. Include a phone number for the reader to call or a website for them to visit. In addition, Hometown Values advises that the print media piece provides a reason, a motivation that incites the reader into action. Promise a discount, free sample, or a service quote at no cost.
In conclusion, the article recommends that “marketers should design their call to action to inspire the reader to do something about all their interest and curiosity.”
About Hometown Values:
Hometown Values is a Seattle-based coupon magazine that connects local business with interested customers. Their abundance of coupon opportunities range from numerous types of products to a vast array of services, and their new mobile app makes their magazine widely accessible to customers on the go. For more information about Hometown Values’ coupons or to learn more about advertising in the magazine, visit their website.