Millennium Honda Takes Ice Bucket Challenge to New Levels

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Tom Kharoufa of Millennium Honda responds to Ice Bucket Challenge with ice-cold stunt.

Millennium Honda of Hempstead, NY recently took the plunge into the ALS Ice Bucket Challenge on Aug. 21. For the dealership’s Tom Kharoufa, however, it became more the case of an “Ice Trunk Challenge.”

GM’s from dealerships in the NY Auto Group were nominating each other to take part in the challenge. When Millennium Honda GM Ravel Mejia was nominated and accepted the challenge, he in turn nominated his colleague Kharoufa.

Kharoufa responded by buying 300 pounds of ice from a local deli and loading a car trunk with iced water. The Millennium Honda team then unloaded the trunk’s contents onto Tom’s body lying beneath. Check out his reaction at

The video of Kharoufa’s Ice Bucket Challenge has not gone unnoticed. It has garnered over 1,800 likes on Facebook and has been shared over 600 times. It has been shared by NY ALS’s official Facebook page, which has also shared videos from the likes of Will Smith and Tom Cruise. It was also shared by Power 105.1, as well as by actor Benedict Cumberbatch.

Millennium Honda will continue to show its support for good causes when it participates in a fundraiser walk for Spinal Muscular Atrophy on Sept. 13. Learn how to make a difference at

About the company:
Serving New York communities, Millennium Honda makes each customer their first priority. Their satisfaction is at the top of their short list of goals. This is why their Honda dealership, serving Oceanside, Rockville, Baldwin and Levittown, carries new and used Honda models. What's more, Millennium Honda's commitment to customer satisfaction transcends the day customers sign for their new car loan or Honda lease. Take their service center, for example. Known for consistent, do-it-right-the-first-time service, it's here for all customers’ routine maintenance and car repair needs. They also have a parts store with everything from Honda brakes to oil filters, rotors and axles. Their knowledgeable staff will even help customers figure out which parts they need. Millennium Honda is here for all of their customers’ automotive needs.

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Ravel Mejia
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