Hootsuite and LiftMetrix Partner to Bring ROI Measurement and Recommendations to Customers

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LiftMetrix, a smart social analytics company, announced today that they have partnered with Hootsuite, the world’s most widely used social relationship platform, to bring powerful recommendations and ROI capabilities into the Hootsuite dashboard.

LiftMetrix and Hootsuite Announce a Partnership to Bring ROI Measurement on Social Media to Customers.

Hootsuite is a perfect partner as we can extend their publishing and engagement capabilities to include ROI-focused analytics and recommendations, said Nik Pai LiftMetrix CEO.

LiftMetrix, a smart social analytics company, announced today that they have partnered with Hootsuite, the world’s most widely used social relationship platform, to bring powerful recommendations and ROI capabilities into the Hootsuite dashboard.

This release enables joint LiftMetrix and Hootsuite customers to instantly access custom recommendations in one dashboard. Clients will be able to efficiently and intelligently post content and buy ads based on brand specific recommendations as provided by the LiftMetrix platform and its proprietary data science algorithms. More information can be found on the partnership page.

“As more organizations increase their investment into social media, measuring the return is more important than ever,” said Nik Pai, CEO of LiftMetrix. “We’re excited to be the solution that not only provides ROI measurement capabilities but also custom recommendations to amplify it across both paid and organic. Hootsuite is a perfect partner as we can extend their publishing and engagement capabilities to include ROI-focused analytics and recommendations.”

“Hootsuite is excited to add LiftMetrix to the App Directory ecosystem,” said Kevin Zellmer, Hootsuite’s Global Director of Enterprise Business Development. “By combining LiftMetrix’s powerful ROI capabilities and recommendations engine with Hootsuite’s engagement and publishing capabilities, customers are not only presented with actionable insights that inform their social strategy but are also empowered to take action from the Hootsuite dashboard.”

The combined capabilities of LiftMetrix and Hootsuite provide customers with a daily, customized social media game plan right inside of an industry leading social relationship platform.

The LiftMetrix features that are now available in the Hootsuite dashboard include:

  • ROI Calculation: The LiftMetrix ROI machine translates your social metrics into dollars and cents. This allows managers to evaluate which social networks and content performs the best through the lens of your business objectives.
  • Plain-Text Insights: Pragmatic and digestible, LifMetrix’s plain-English insights explain why your social content has performed well or poorly.
  • Tagging: An easy-to-use post tagging system allows marketers to segment and filter their content based on themes that perform the best across posts and ads.
  • Recommendations: Custom recommendations are designed to provide a specific social game plan for your social manager to follow.
  • Competitor Benchmarking: An extensive competitor-benchmarking tool enables you to track your competitors’ activity.
  • Post Previewer: An algorithm estimates the reach and engagement for all of your custom content.

Jared Smith, overseeing Growth and Engagement at BarkBox said, “We love the fact that we can track the ROI of every post based on our own methodology, tag our content based on themes and receive recommendations that we can act on, all in one dashboard.”

Hootsuite customers can access a free 14-day trial of LiftMetrix by installing the LiftMetrix integration from the Hootsuite App Directory. For companies that aren’t currently customers, they can learn more about the announced partnership at http://www.liftmetrix.com/hootsuite.

About LiftMetrix
LiftMetrix provides smart social analytics that interprets your social media data and delivers daily recommendations to help you optimize, and ultimately increase, the return on your social media investment. For more information, visit http://www.liftmetrix.com.

About Hootsuite
Hootsuite is the world’s most widely used social relationship platform. More Than 11 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. For more information, visit http://www.hootsuite.com.

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Nik Pai
LiftMetrix
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