Hopecam Announces Rebranding, Staff Changes

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Hopecam is announcing a new contemporary logo and tagline, "Connecting Children with Cancer to Their Classmates" and realignment of staff to further its mission.

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“The Hopecam Board of Directors congratulates Lauren and Brett on their new roles,” said Len Forkas, the nonprofit’s Chairman and Founder. “While the rebranding will enhance Hopecam’s visibility, the staff realignment will improve its efficiency and strengthen its ability to meet a growing, nationwi

Hopecam, a Reston, Virginia-based nonprofit that helps pediatric cancer patients overcome social isolation by virtually connecting them with their classmates, today announced two new developments to further its mission.

One is a rebranding whose components include a new tagline – “Connecting Children with Cancer to Their Classmates” – and a fresh, contemporary logo. The new logo features an image of a child using current technology while retaining the blue-and-orange color scheme that is familiar to Hopecam’s families and supporters.

Hopecam also announced a realignment of its staff, a move that results in two promotions. Lauren Priestas, previously Hopecam’s Development Director, becomes its Executive Director. In her new position, Priestas will oversee day-to-day activities, work with the nonprofit’s 15-member board of directors and lead the Hopecam team. Prior to joining Hopecam in 2016, Priestas worked at the Landon School in Bethesda, Maryland for over 12 years.

Brett Fox moves up from Development Coordinator to Development Director. As Hopecam’s primary contact for fundraising, her responsibilities include building sponsor relationships and coordinating fundraising events. Fox joined the staff in 2018 after serving as a volunteer.

“The Hopecam Board of Directors congratulates Lauren and Brett on their new roles,” said Len Forkas, the nonprofit’s Chairman and Founder. “While the rebranding will enhance Hopecam’s visibility, the staff realignment will improve its efficiency and strengthen its ability to meet a growing, nationwide demand for services.”

Founded in 2003 and headquartered in Reston, Virginia, Hopecam is a 501(c)(3) organization that provides laptops, tablets and other technology to reduce the loneliness felt by pediatric cancer patients as they undergo treatment. To date, Hopecam has partnered with over 130+ hospitals and virtually connected more than 2,500 children to over 45,000 classmates throughout the U.S and abroad. Over 70% of the students helped by Hopecam attend Title 1 schools.
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Lauren Priestas
@Hopecam
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