ANNANDALE, VA (PRWEB) July 10, 2013
To celebrate Independence Day, Oral-B® and NASCAR driver #39 Ryan Newman announced their partnership with Hope For The Warriors®. This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products. To support veterans, Oral-B pledged $100,000 to Hope For The Warriors® to assist U.S. service members’ reintegration into the workforce. Hope For The Warriors® is a national nonprofit organization that assists post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty.
On July 5, Newman, Hope For The Warriors®, and Oral-B celebrated their partnership at the Oral-B Built in the USA Stage at Daytona International Speedway, prior to the Coke Zero 400 race. Daytona is only one of the stops in Oral-B’s Built in the USA tour, which includes visiting race cities with Newman during key American holidays this year.
“I am thrilled to join Oral-B in its commitment to supporting the American workforce and partner with a brand that values the excellence of American engineering,” said Newman. “The best part is that the Oral-B manual toothbrush I use every day – the Pro-Health All-in-One – is built in Iowa City, Iowa. When you buy American-built products, it represents people; you are giving them a job and there’s a lot of pride in that.”
The donation from Oral-B will support Hope For The Warriors® Employment & Education Program. Through this specially-designed program, Hope For The Warriors® helps veterans develop professional skills and enhance their ability to navigate the transition into the civilian sector, including new careers, business ownership and advanced educational opportunities. Hope For The Warriors® provides a full cycle of care to wounded service members, their families and families of the fallen in an effort to restore self, family and hope. In recent data, the U.S. Department of Labor shows that 9.9 percent of post-9/11 veterans are unemployed, well above the national unemployment average of 7.6 percent.
“We are grateful to work closely with Oral-B and Ryan Newman to help address this critical area of need with U.S. Veterans,” said Robin Kelleher, President and CEO of Hope For The Warriors®. “Together we will make a difference, as we are dedicated to restoring a sense of self and hope for service members and military families.”
“At Oral-B, we want to celebrate the fact that we are building products right here in the U.S.,” said Rishi Dhingra, P&G North America Marketing Director. “Furthermore, we want our consumers to know that when you buy an Oral-B manual toothbrush, you’re using a brand that supports veterans in the workplace.”
Make the commitment to Start Your Day by brushing with an Oral-B Pro-Health All-in-One, and visit http://www.OralbUSA.com to take the pledge to Start Your Day with the USA and to learn more about Oral-B’s partnership with Hope For The Warriors®. To join the conversation, use #OralbUSA on Twitter.
Hope For The Warriors®:
The mission of Hope For The Warriors® (http://www.hopeforthewarriors.org) is to enhance the quality of life for post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty. Hope For The Warriors® is dedicated to restoring a sense of self, restoring the family unit, and restoring hope for our service members and our military families.
Hope For The Warriors® has earned a Four-Star Rating from Charity Navigator (http://www.charitynavigator.org) for two consecutive years. Charity Navigator is an independent organization that evaluates fiscal responsibility and accountability of nonprofits.
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.
Procter & Gamble:
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Hope For The Warriors® (Federal Tax ID 20-5182295) is a 501(c)(3) tax-exempt charity as defined in sections 509(A)(1) and 170(B)(1)(A)(VI) of the Internal Revenue Code. Combined Federal Campaign, CFC #27800.