Hospital Technologies to Watch in 2019: Welcome to the Smart, Cognitive Hospital

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Hospital administrators and marketers are invited to a half-day conference, hosted by Benchworks, to view and hear about the latest technologies at the 2019 Patient Experience Forum, April 10th in Philadelphia.

“Those who attend the event will be a step ahead of the technology curve and gain valuable insight into these best practices.” said Lisa Wolfington, Director, Health System Marketing, Benchworks.

Facing a shortage of physicians and nurses, an aging patient population, new government regulations and millions of new patients in 2019, U.S. hospitals must keep pace with fast-moving technological innovations. The 2019 Patient Experience Forum promises to help hospital administrators and marketers experience the latest patient-friendly technologies “in action” and hear experts discuss best practices in top technologies to improve their organizations.

“This event will showcase a number of turnkey technologies making a major impact in hospital performance, quality and marketing in the mid-Atlantic region,” said Thad L. Bench, CEO and Founder, BW Health Group.

“With retail industry disrupters like Amazon, Walmart and CVS knocking on the hospital industry’s door, it’s critical for health systems to move faster and embrace consumer technologies that improve the patient experience,” said Lisa Wolfington, Director, Health System Marketing, Benchworks. “Those who attend the event will be a step ahead of the technology curve and gain valuable insight into these best practices.”

The Patient Experience Forum will focus on best-in-class technologies that enhance hospital and health system:

  • marketing, mobile and custom apps
  • employee engagement
  • quality improvement efforts
  • patient financial management
  • patient satisfaction scores

The companies and technologies that will be featured at the Patient Experience Forum are listed in the event agenda below:

7:30-8:00 AM

  • Breakfast, Attendee Check-in


  • Opening Remarks with Benchworks
  • Thad L. Bench, CEO and Founder, BW Health Group
  • Melissa M. Johnston, President, Benchworks


  • Disruptive Innovation: Learning From the Past to Provide for a Productive Future
  • Keynote Speaker Joe Tibbs, President, HAPevolve, industry partner group of the Hospital and Healthsystem Association of Pennsylvania


  • CentraForce Predictive Analytics—Better Marketing & Lower Costs
  • Lisa Wolfington, Benchworks


  • Differentiating Through Technology—Engaging Customers with Unique Experiences
  • Dan Cotting & Stephen Baker, Shockoe Mobile


  • Preventing Patients from Falling Through the Cracks
  • Ron Leopold, R.Ph., PHARxSIGHT


  • Break


  • Re-thinking Patient Financial Management
  • Christopher M. Wolfington, FinPay, LLC


  • Building Community with Brand Ambassadors
  • Donna DeMarco, Viddler Inc.


  • Closing Remarks with Benchworks


  • Networking & Lunch

Organized by Benchworks’ Health System Marketing Division, the forum will help healthcare organizations navigate the growing maze of tech solutions to determine the most relevant and effective tools for a particular hospital or health system, based on their needs and patient populations.

The pace of technological advances underway at U.S. hospitals is impressive. More than 60 percent of hospitals have already implemented the Internet of Things (IoT) in their facilities. At the same time, hospitals are investing heavily in healthcare artificial intelligence (AI), with spending to reach $6.6 billion annually by 2021, according to a recent Accenture report. Another major technology trend is how patients communicate with hospitals and how hospitals contact patients. Some 52 percent of all patient transactions are already online, conducted virtually or through an app, with a younger generation of patients desiring to do more online. This includes looking up their lab results, scheduling appointments, receiving prescriptions and/or paying their medical bills.

With so many new products in the pipeline, U.S. hospitals are finding it difficult to keep pace with the fast-moving pipeline of technological innovations. This was confirmed in a Deloitte study, “Beyond the EHR”, which reviewed the buying decisions of 4,500 U.S. hospitals. The study’s conclusion: U.S. hospitals are not prepared for the coming paradigm shift in consumer-driven, value-based healthcare. The study concluded that most hospitals are slow to approve investment in vital technologies, including software for new payment models, data analysis, patient care coordination and population health management.

About Benchworks

BW Health Group is dedicated to advancing the commercial goals of life science clients through a family of companies providing award-winning strategy, design, production and execution of marketing, branding, pharmaceutical distribution, technology and commercialization services. BW Health Group includes Benchworks, a full-service marketing and communications agency, and Safe Chain Solutions, a national distributor of pharmaceutical products and medical supplies, as well as a newly formed life science consulting division, and Occam Health, a strategic partner providing hub services to pharmaceutical companies throughout North America. For additional information, please visit or call 800-536-4670.

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Thad Bench, II
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