Effective hospital marketing is reaching patients where they are. Health information searches are the third most popular online activity, and consumers are attracted to short, helpful, and easy-to-understand videos.
Atlanta, GA (PRWEB) November 18, 2013
Though many hospitals are eager to expand their marketing strategies to include video, the answers to the most commonly asked hospital video marketing questions cannot be easily found online or through agencies.
Nucleus Medical Media, a top producer of 3D medical animations and illustrations for health literacy, offers these complimentary tips to help hospitals develop a video marketing strategy that advertises health services while educating healthcare consumers.
Why should my hospital marketing department start using video?
The answer to this question is an often-repeated mantra at Nucleus: Effective hospital marketing is reaching patients where they are. Health information searches are the third most popular online activity, and consumers are attracted to short, helpful, and easy-to-understand videos. Most Google searches return results of varying types, including video. When that video has an eye-catching title and an interesting graphic still, patients will watch it and other corresponding videos from your channel.
We have current doctor videos, but they aren’t getting many views. How do we attract more viewers?
Patients prefer animation to “talking doctor” videos. Think of the visual aids used by famous TV doctors. And, YouTube statistics don’t lie. Nucleus Medical Media has over 110,000 subscribers and 164 million views. Hospitals that work with Nucleus have seen their animated videos soar past their talking doctor videos in views, likes, shares, and popularity. Viewers are intrigued and captivated by 3D animated medical videos, and Nucleus often hears that animated videos of surgeries or other procedures take the “gross” factor out of learning about your health and your body.
But isn’t featuring my doctors and animation in an online video expensive?
Hospital marketing videos don’t have to be expensive. It is important that your videos look professional, but that doesn’t mean they have to cost your annual marketing budget. Nucleus Medical Media offers solutions for hospitals running the budget gamut. For example, hospitals with smaller marketing resources can afford a custom marketing video featuring an animation with your doctor appearing to introduce and close out the video along with your hospital’s brand.
What kind of video should our hospital post online?
Since patients are looking for health information online, the most effective hospital marketing videos double as patient education pieces. Here’s an example of an effective format: Doctor introduction of self and video, animation of procedure or condition with doctor voice-over explaining what viewer sees, doctor outro with hospital and website mention. This simple formula establishes your hospital and providers as experts in your region.
Where should we post our videos?
In short: everywhere! After your video is finished, start by uploading it to your YouTube channel. From there, you can embed the video on your regional hospital website, in blog posts, to your hospital’s Facebook page, and even on Twitter and LinkedIn. Don’t be afraid to ask your social media followers to share your videos with friends and subscribe to your YouTube channel. The more places you share your content, the better.
For more information on creating an effective hospital marketing strategy and to learn more about Nucleus Medical Media videos, contact Kim Carbonara at kcarbonara (at) nucleusinc (dot) com.
About Nucleus Medical Media
Founded in 1997, Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations, medical animations, and interactive multimedia for the publishing, legal, healthcare, entertainment, pharmaceutical, medical device, and academic markets. Nucleus’s clients and partners include WebMD, McGraw-Hill, Dr. Oz, EBSCO Publishing, and thousands of other businesses in new and traditional media. Nucleus employs the world’s largest team of graduate-degreed medical illustrators, and has a Medical Review Board with more than 125 physicians and nurses.